EPR pillar coverage of email marketing — strategy, platforms (Klaviyo, Mailchimp, HubSpot, Iterable, Braze), AI personalization, lifecycle automation, deliverability, industry playbooks, and failure modes. The most-owned channel in 2026.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
Content is king. Relevance is the throne. The five email marketing fundamentals — segmentation, lifecycle automation, deliverability hygiene, creative testing, measurement — and why the cost of irrelevance compounded between 2012 and 2026.
There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.
Email marketing is not dying. The economics are. Inbox AI now filters, summarizes, and ranks messages before a human sees them. Open rates are noise. Citation Share has replaced the open rate as the meaningful visibility metric in the AI search era.
GetResponse has launched a new Android app that gives email marketers full control of their campaigns, marketing lists, and email reports straight from their phones.
Fashion Nova, PrettyLittleThing, Boohoo, Cupshe, Temu, Shein — how an endless email discount cycle destroys pricing power and trains customers to wait forever.
Email marketing — the strategic case, platforms (Mailchimp, Klaviyo, HubSpot), segmentation and AI, industry playbooks (CPG, Travel, Real Estate, Bedding), failure modes, and the 2026 operating model with 30-40% automation revenue and privacy-aware measurement.
The 2026 stack for travel email marketing — Cendyn, Revinate, Sojern, Klaviyo, Iterable — and why pre-arrival, on-property, and post-stay flows are operationally distinct from retail email.
Is email communication being replaced by communication through the social media platforms. Read this thought-provoking piece and then weigh in with your own opinion.