In a highlight moment for collegiate athletics, the Paycom Center hosted the Sprouts Farmers Market Collegiate Quad — a four-team women's gymnastics competition that brought top-tier programs to Oklahoma City in early 2025. The event brought Oklahoma alongside Denver, Michigan State, and Utah to the Paycom Center floor in a made-for-arena format that has become one of the fastest-growing categories in collegiate sports.
Why the Quad Format Matters
The made-for-arena collegiate gymnastics event is a communications and event-marketing category all its own. Ticket-selling arena venues — the Paycom Center among them — have moved into the collegiate gymnastics business alongside traditional pro-sports and concert programming as the sport's television and streaming audience has grown. The quad meets bring four programs to a single ticketed event with arena-scale production, and generate multi-outlet earned media across sports press, local Oklahoma City coverage, and the collegiate-athletics trade press.
For the Paycom Center specifically, the collegiate gymnastics programming sits alongside the venue's core NBA (Oklahoma City Thunder), concert, and family-entertainment calendar as part of a diversified programming strategy. The Thunder's 2025 NBA championship season made Paycom Center one of the most-cited arena venues in the country — but the diversified programming lineup is what fills the calendar between playoff runs.
The Paycom Center in the Oklahoma City Sports and Entertainment Economy
Paycom Center is the arena naming-rights property of Paycom Software (NYSE: PAYC), the Oklahoma City-headquartered payroll and HR technology company founded 1998 by Chad Richison. The naming-rights partnership is one of the more-cited examples of a corporate headquarters using arena naming for hometown-market branding, alongside the Paycom-sponsored Jim Thorpe Award (annual collegiate football defensive back honor) and the company's other Oklahoma community investments.
All Paycom Coverage on Everything-PR
Every Paycom-related story EPR has published, organized by category:
Paycom Center Venue & Programming
Event Marketing Case Studies — Paycom Center 2024 Concert Lineup — the case-study hub covering arena marketing, ticket sales campaigns, concert promotion, venue branding, and sponsorship activation. Cases on Paycom Center, Fiserv Forum, CFG Bank Arena, BOK Center, and Moody Center.
Drake's Tour Stop at Paycom Center — Drake's October 2023 "It's All A Blur" stop as a working case study in modern arena tour PR and how mid-market venues convert superstar bookings into weeks of local earned media.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
