Insights & Strategy
AI-Generated Content Disclosure: The New Earned Media Trust Test
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
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Insights & Strategy
Insights & Strategy
AI in PR Operations: Where Agencies Are Drawing the Line
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
Insights & Strategy
What the Best Communicators in Business Know That Everyone Else Is Still Learning
The most effective corporate communicators in 2026 understand that communication is not about controlling what people think, but about providing information and context for independent thought. This article explores how embracing transparency over managed communication leads to greater trust, improved employee retention, and faster execution of strategies, ultimately offering a competitive advantage.
Insights & Strategy
SunEdison: The Energy Sector's Most Studied Communications Collapse — And What It Taught Renewables
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
Insights & Strategy
Reuters 2026: The News Audience Just Fractured
The 2026 Reuters Digital News Report offers crucial insights for communications leaders, detailing audience migration from traditional news to fragmented, algorithmically-mediated, and creator-supplemented information environments. Key trends include the growth of social and AI-based news consumption, increasing news avoidance, and significant generational divergence in news habits.
Insights & Strategy
Cleantech PR: How Clean Energy Companies Build Media Credibility
Cleantech PR operates at the intersection of technology and sustainability communications, demanding clear translation of complex innovations and careful navigation of environmental claims scrutiny. This article explores how clean energy companies can build media credibility by understanding the unique media landscape, investor community, and policy environment, and by adopting strategic communication practices that balance technical rigor with accessible narratives, ultimately fostering trust among journalists, investors, and the public.
Insights & Strategy
Edward VIII Abdicated In 326 Days
December 1936. Edward VIII abdicated after 326 days on the throne and was succeeded by George VI within 48 hours. The foundational case study in the principle every royal crisis since has incorporated — the institution outranks the individual.
Insights & Strategy
The Agency Rebrand Trap: BCW, Burson, MSL, Hill+Knowlton — A Decade of PR Firm Renames That Got It Wrong
BCW, Burson, MSL, Hill+Knowlton, FGS Global — a decade of PR firm renames that got it wrong. And what works when an agency has to rebrand.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
Insights & Strategy
The AI PR Stack: A Workflow from Pitch to Placement
Explore the AI PR stack, a six-stage workflow integrating AI tools for research, drafting, asset building, distribution, monitoring, and measurement in public relations, while emphasizing human decision-making at critical junctures.