The U.S. federal government spends $4.5B a year on PR — three thousand press officers across agencies, six- and seven-figure outside contracts, and an in-house communications corps that outpaces every private firm except Edelman.
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Paris Agreement, EU CBAM operational 2026, ICJ 2025 advisory opinion, SEC/CSRD/California disclosure. The 2026 climate-policy communications reality.
November 2016: German prosecutors opened a criminal hate-speech investigation into Mark Zuckerberg and senior Facebook executives. Nine years later, the case reads as the structural origin of NetzDG and the EU Digital Services Act — the European platform-liability regime now governing every major platform in the bloc.
The New York Times's post-election "apology" from publisher Arthur Sulzberger Jr. — a rededication to fair reporting practices with no named coverage decisions, no structural editorial process changes, and no measurable standard for readers to hold the paper to. Why the format is the problem, and what a substantive apology would have looked like.
Non-GMO foods are becoming more popular in markets and groceries around the country.
PepsiCo has announced its 2025 Sustainability Plan with multi-year goals across products, planet, and people categories. The reformulation commitments, the 15% agricultural water-use efficiency improvement, the 20% absolute greenhouse gas emissions reduction, the $100 million PepsiCo Foundation women and girls commitment, and the broader Performance with Purpose framework continuity.
Muck Rack is a media database, real-time monitoring layer, reporting engine, and portfolio for PR teams. Here is how it works and where it fits in a working communications stack — including crisis response.
The United Nations created an uproar when it named DC Comics' Amazon Princess "Wonder Woman" a "special ambassador" in honor of the character's 75 th birthday.
The evolving cola wars between PepsiCo and The Coca-Cola Company continue to substantially shape broader beverage industry strategic positioning. The recent stock performance divergence, the market capitalization comparison, the portfolio architecture comparison, and the broader strategic positioning across multiple categories.