Redefining PR in the present era of social media and digital marketing requires one to delve into the heart of a professional’s perspective about what the meaning of PR is today. So, we’ve put together a diverse sampling of quotes for you.
PR is a mix of journalism, psychology and lawyering – it’s an ever-changing and always interesting landscape. – Ronn Torossian, Founder & CEO 5W It [PR] takes seamless integration across multiple channels. Successful brands know there is a multiplier effect when PR and digital marketing work hand in hand, ensuring continuity across channels and around the world. – Lewis PR We’re hired these days to help people think . . . The days of the Entourage, yelling-screaming publicist are over. – Shawn Sachs, co-CEO of Sunshine Sachs [PR is] . . . stimulating and managing dialogue, delivering your brand’s messaging and thought leadership materials throughout all traditional, digital, social and experiential media channels. – Makovsky [PR is] Our belief in the power of true. – Fleishman-Hillard And now, we can peruse some formal definitions of PR: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. – Public Relations Society of America Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives. – Entrepreneur Staff, Entrepreneur: Small Business Encyclopedia The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; the degree of understanding and goodwill achieved. – Merriam Webster
This colorful mix of professional opinions about the true meaning of PR in today’s high-tech global marketplace proves the industry goes above and beyond to identify the current pulse of client needs.
