But there is something else these athletes seem to ignore. Such incidents were rare in the past, but lately, since Tiger Woods apparently set a dangerous trend, more and more names join the list of shame. And in the end, the people who should be pictures of health, ethics and moral values, the people our children grow to admire, and idolize, are the people who betray our trust the most.
So the winter Olympic games in Vancouver are still on, and the fever of winning an Olympic medal sometimes gets to one's head. Like Scotty Lago who considered that his crotch deserved a higher honor than his neck. That's where an Olympic medal should hang, unless I am mistaking. A joke, I presume, but in the middle of the joke, a girl kissed that medal, so strategically placed, and someone had the presence to shot a few spicy and racy pictures. Then the same girl bit the medal (probably trying to figure whether it was genuine bronze?) Now Scotty Lago makes hot headlines. His reputation is a bit shaded, his career in danger to end in shame if he doesn't handle things right. The first step, admitting his mistake and having the courage to take the honorable decision to leave the games has been made. He apologized to officials at the U.S. Olympic Committee and the U.S. Ski and Snowboard Association and decided to go home.
Scotty Lago didn't hide, he didn't lie... His decision is admirable, and smart: the steam from the media will pass in a few days.Scotty Lago Makes Us Ponder, What's Wrong With the Young Athletes of Today?
By EPR Editorial Team2 min read
But there is something else these athletes seem to ignore. Such incidents were rare in the past, but lately, since Tiger Woods apparently set a dangerous trend, more and more names join the list of shame. And in the end, the people who should be pictures of health, ethics and moral values, the people our children grow to admire, and idolize, are the people who betray our trust the most.
So the winter Olympic games in Vancouver are still on, and the fever of winning an Olympic medal sometimes gets to one's head. Like Scotty Lago who considered that his crotch deserved a higher honor than his neck. That's where an Olympic medal should hang, unless I am mistaking. A joke, I presume, but in the middle of the joke, a girl kissed that medal, so strategically placed, and someone had the presence to shot a few spicy and racy pictures. Then the same girl bit the medal (probably trying to figure whether it was genuine bronze?) Now Scotty Lago makes hot headlines. His reputation is a bit shaded, his career in danger to end in shame if he doesn't handle things right. The first step, admitting his mistake and having the courage to take the honorable decision to leave the games has been made. He apologized to officials at the U.S. Olympic Committee and the U.S. Ski and Snowboard Association and decided to go home.
Scotty Lago didn't hide, he didn't lie... His decision is admirable, and smart: the steam from the media will pass in a few days.
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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