A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO.
Table of Contents - Everything PR News
It’s Allin the Name
The first and simplest step to optimizing your Facebook page is to choose the right name. Don’t be so generic that the search engines, and fans, will have no idea what your page is about. Google places a lot of weight on the first word in your page’s title, so keep that in mind. On the other hand, you don’t want to go stuffing your title with so many keywords that you’re labeled a spammer.
Your business name along with your main keyword should be sufficient as a page title.
Choose An Appropriate URL
Again, generic is not good when it comes to anything on your page. URLs are given a lot of weight in the search engines, so the URL of your page should reflect what your company does. If your page name is already taken by another business, you can use a play of keywords along with the name to find something that is unique. For example http://www.facebook.com/EverythingPR ( Like it if you truly like the page J)
Keywords Matter On Facebook Too
Keyword optimization matters on Facebook just as it would for any other website. In fact keywords are a fundamental part of SEO in general. Include your keywords in the Description, and About sections of the page since search engines look to these to determine the page’s theme.
Try to limit your characters in the page’s description to 140 characters, so the entire description becomes visible in the search results. At the very least, make sure to include the important aspects of the description in the first 140 characters.
Don’t Forget Your Contact Details
A lot of businesses overlook this part of the page because they fail to realize how important an address and phone number is for local search optimization. Even if the majority of your sales are made online, this is still very important. The fact is that Google and other search engines place more importance on pages where this information is included.
Inbound links to your page will increase the authority of the page with the search engines. This simply means that the pages with more backlinks are ranked higher in the search engines. Building backlinks to your page is as simple as including a link to your page from your website, blog, or other social media channels.
Optimize Your Updates
Random posts with no meaning might be all well and good if you’re using Facebook for fun. To make sure that your page is optimized for SEO, you need to think about the words that you want to rank for. When you’re posting updates, remember the first word of your update matters most.
Consistency is the key to success when it comes to SEO. A dormant page will not rank well in the search engines. In fact, a dormant page is not good for fan engagement either. Post on a regular schedule so the search engines will index your page often.