There are different types of ads that companies can use when advertising on Facebook to reach their desired goals. Between carousel, dynamic, and collection ads, companies have a lot of options. That's why it's important for companies to first decide the goals they want to reach with their advertising campaigns, and then choose the right type of ad.
Carousel. Generally, after using 125 characters, Facebook ends up hiding the text of the ad behind a link where users can see more of it. That means businesses need to be very creative when they want to deliver longer messages to their customers. With carousel ads, companies can get a lot of extra space because they can feature up to 10 different images or videos. Each card inside a carousel can also show a unique combination of headline, creative, and description, along with an optional CTA button. This type of ad is a great choice whether companies want to showcase an entire product line or a single product. When showcasing a product line, companies can show a different product on each of the cards. When showcasing a single product, companies can highlight 10 different features or aspects of that product.
Dynamic. If a company wants to target a very niche group of potential customers that have similar characteristics, or wants to target a very broadly defined audience, it should be using dynamic ads on Facebook. With these audiences, companies won't be able to predict which solutions are going to perform well or be the most appealing to each customer. With dynamic ads, the platform automatically optimizes every ad for every user — the Facebook algorithm determines the right headline, description, and product to generate more conversions and sales.
