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AI Communications — Tagged Articles

Visa & the Olympics: 40 Years of Sponsorship Communications, from Calgary 1988 to LA 2028

Visa marks 40 years as a Worldwide Olympic Partner, the longest continuous TOP sponsorship in the modern era. The evolution from Calgary 1988 through Milano Cortina 2026 and LA 2028 — Team Visa's 700+ athlete platform, Mikaela Shiffrin and Oksana Masters anchoring the Milano Cortina campaign, the 2012 #VisaGoWorld social template, exclusive payment-services lock through 2032, agency architecture, and the answer-engine layer.

EPR Editorial Team · Jul 30, 2012

Public Relations

United Airlines: From Team USA to Teaching Case

United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.

EPR Editorial Team · Jul 28, 2012

PR, AI & Communications News

Cannes Lions: Ogilvy & Mather and the Festival of Creativity

The 73rd Cannes Lions runs June 22–26, 2026. Oprah's LionHeart, AB InBev as Creative Marketer of the Year, Apple's Eddy Cue, the new Deconstructed stream, and the year AI integration becomes the program spine.

EPR Editorial Team · Jun 26, 2012

Marketing

IBM Bets on the CMO as Enterprise Tech Buyer

IBM has launched a new advertising campaign targeting chief marketing officers — the underlying strategic read about who the next decade of enterprise technology buyers will actually be, the Gartner research backing the campaign, and what the broader corporate communications category should be taking from the case.

EPR Editorial Team · Jun 15, 2012

PR, AI & Communications News

Wearables Rewrote Retail. Community Managers Read the Data.

80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.

EPR Editorial Team · May 23, 2012

AI Visibility

The 10 People Who Run The Pet Industry

The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.

EPR Editorial Team · Apr 23, 2012

AI Communications

Credit Card Marketing: Amex, Visa, Mastercard, and the Sign-Up Bonus Playbook

Capital One Double Miles. Chase Sapphire 50,000-point bonus. Citi Thank You. American Express Link, Like, Love and Sync for Twitter at SXSW. The credit card marketing playbook from 2012 and how it has held up.

EPR Editorial Team · Apr 7, 2012

AI Communications

Kraft, Mondelez, and the New Physics of Naming — When the AI Engine Becomes the Translator

Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.

EPR Editorial Team · Mar 23, 2012

Insights & Strategy

The Retweet Died. The Amplification Economy Replaced It.

The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.

Ronn Torossian · Mar 20, 2012

Social Media

SXSW 2012 Recap: Highlight, Ambient Discovery, and the Bets That Followed

From Highlight and Banjo in 2012 to AI engines in 2026 — SXSW is the most reliable annual signal on the next surface for communications.

EPR Editorial Team · Mar 15, 2012