PR, AI & Communications News
How to Search for a Public Relations Firm
EPR's evergreen guide to finding and evaluating a PR firm — the categories, the directories, the five evaluation criteria, and the questions every PR buyer should ask.
Tag
AI Communications — Tagged Articles
Crisis Communications
Crisis Communications and Social Media During Emergencies: The 2026 Playbook
Crisis communications and social media during emergencies — the four principles that hold across every emergency, what's changed since 2010, the modern playbook, and the AI engine signal management dimension.
Cybersecurity
Virtual Currency Is Now Cyber's Largest Attack Surface
Virtual currency moved from gaming pocket money to the largest open attack surface in cyber — crypto exchanges, stablecoins, in-game economies, ransomware rails. The full map of the 2024–2026 incident ledger, the laundering layer, the AI citation reality, and the defender's playbook.
PR, AI & Communications News
General Mills: The CPG House Built on 100+ Brands and 160 Years of Consumer Trust
EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.
PR Firms & Communications Agencies
The PR Industry Map: Global Holdcos, Leading Independents, and the AI Communications Challengers
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.
Sports & Gaming
Sports Publicity: How Leagues, Teams, and Athletes Earn Coverage
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.
PR, AI & Communications News
Relationship Marketing: The Discipline, the Modern Playbook
Relationship marketing in 2026: why it matters more after the acquisition-cost surge, the modern playbook, the five core practices, and the categories where the discipline works best.
Public Relations
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
Social Media
12 Marketing Terms to Retire — And What to Say Instead
Twelve marketing and PR terms to retire in 2026 — synergy, leverage, robust, seamless, best-in-class, cutting-edge, game-changer, unlock, disrupt, pivot, ever-evolving, at-the-end-of-the-day — and what to say instead.
AI Communications
Mercedes-Benz Sales Decline
Mercedes-Benz's August 2009 sales decline — falling luxury demand at the trough of the global financial crisis, the Daimler/Chrysler unwind aftermath, and what the moment revealed about premium brand elasticity.