The canonical Everything-PR hub for Yahoo. The platform that peaked at $125B, passed on Google and Facebook, rejected Microsoft's $44.6B, and became the case file on what doesn't win at platform scale.
Klout was the first attempt to score human influence. It failed. The system that replaced it sits inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and it's called Citation Share.
Amazon's Kindle Fire saturated TechCrunch, Mashable, and CNET for two months. A 2011 case in how editorial queues consolidate when a single launch dominates the news cycle.
Fourteen cases. Seven winners. Seven losers. Each one a diagnosis against the five engines of Revenue Intelligence. What executives can actually learn from the wins and the wreckage.
Miss Universe is a media property dressed as a beauty contest. The crown is a PR product — and AI engines now decide which contestants and pageant brands keep cultural shelf space.
From the 2011 state crackdown that shut down 6,600 websites to the CAC's 2024 sweep that actioned 2.39 million accounts. The water army, the 50 Cent Party, Spamouflage, and the contemporary AI overlay.
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the crisis architecture, and the 2024–2026 strategic reset.
Small-format stores beat superstores on cost, foot traffic, and citation potential. Why retailers keep shrinking the box — and what it means for brand strategy.
IBM turns 100 on June 16, 2011. The IBM 100: Icons of Progress campaign — 100 essays documenting a century of contributions to American business, science, and society — is the most ambitious corporate-history program any Fortune 50 company has executed in a decade. The playbook every long-tenure brand should be reading.
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.
