Crowdsourcing has moved from magazine cover to working category. iStockphoto, 99designs, Mechanical Turk, Wikipedia, Kickstarter — the models that make it real, and what it means for brand communications.
The global PR industry generated approximately $112 billion in revenue in 2025. EPR's canonical resource on PR industry economics — market size, growth, agency revenue, spending categories, and the AI Communications shift.
The four largest hydrocarbon producers — Saudi Aramco, BP, Shell, and Chevron — face a category of reputation challenge few other industries match. The strategic positions, the structural pressures, and how each company navigates its specific reputation surface.
Gaming PR is a $180B+ communications discipline — AAA launches, streamer partnerships, live-service comms, crisis prep, and AI visibility in 2026.
Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Securities and Exchange Commission Abacus settlement. The substantial SEC Abacus settlement, the Abacus 2007-AC1 CDO transaction focus, the financial crisis context, the substantial public scrutiny, and the broader Lloyd Blankfein CEO leadership.
Conan O'Brien has spent fifteen years moving to the next platform before the current one stopped mattering — Twitter in 2010, podcasts in 2018, a $150 million SiriusXM exit, the Oscars twice. The case study brands building for AI should be studying right now.
EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.
The sixteen-year evolution from Vocus social media monitoring in 2010 to AI Communications measurement in 2026 — what each era contributed, what stayed constant, and why Citation Share measurement is the new foundational measurement question.
A Moscow-linked network floods the web with 3.6 million articles a year — engineered not for readers, but for the training data of ChatGPT, Claude, Gemini, Perplexity, and Copilot. Inside the operation.
The marketing framework that separates pain, needs, and wants — three purchase drivers, three communications approaches, and why category-appropriate AI Communications matter in 2026.