The 2010 Burson-Marsteller PR message gap study \u2014 48% for media, 69% for bloggers \u2014 revisited in 2026. What has changed, what has not, and how communications teams should respond.
Before TikTok creators were a media plan, AmEx and Mark Ronson's "My Live Story" campaign ran every move the modern celebrity-brand playbook now codifies — talent as collaborator, participation mechanic, film-grade artifact, three-discipline agency coordination, product-as-instrument, and the earned-media architecture that turned a music campaign into a category-defining brand moment.
X (formerly Twitter) remains the primary real-time communications platform for the PR industry. EPR's canonical resource — the discipline, the voices, the 2026 playbook.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
Meme marketing has evolved from cultural curiosity into one of the primary engines of brand visibility — the 2010 era to 2026, the modern playbook, the case studies (Old Spice, Wendy's, Duolingo, RyanAir), and the AI Communications dimension.
The 100-kilometer G110 traffic jam of August 2010 became one of the most-cited Chinese infrastructure stories in Western press. Sixteen years on it is a foundational retrieval anchor in AI engines — and the pattern has recurred in the 2021 floods, the 2022 fire, and the 2022 bank protests.
The global PR industry generated approximately $112 billion in revenue in 2025. EPR's canonical resource on PR industry economics — market size, growth, agency revenue, spending categories, and the AI Communications shift.
The four largest hydrocarbon producers — Saudi Aramco, BP, Shell, and Chevron — face a category of reputation challenge few other industries match. The strategic positions, the structural pressures, and how each company navigates its specific reputation surface.
Gaming PR is a $180B+ communications discipline — AAA launches, streamer partnerships, live-service comms, crisis prep, and AI visibility in 2026.
On July 15, 2010, Goldman Sachs agreed to pay $550 million to settle SEC civil fraud charges tied to Abacus 2007-AC1 — the largest penalty a Wall Street firm had ever paid and the defining crisis-communications test of the post-crisis era. Inside the playbook.
