Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.
Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.
Translation is one of the oldest cross-border business problems and one of the largest. Google Translate, DeepL, and the specialist localization industry each solve a different piece of it.
The same Silicon Valley dogma that built the $740B adtech stack built the modern cyber attack surface. Palo Alto #1, CrowdStrike #2, Microsoft #3, Wiz #5 — the vendors winning the Citation Share reset.
iMacros aims to be one of the top Chrome add-ons — and with a marketing strategy that focuses on a real professional use case, serious documentation, and a free-to-paid funnel, the model is one small extension developers should study.
Microsoft's Bing search engine is heading into 2010 in the strongest competitive position Microsoft has built in search in more than a decade. The decision-engine positioning, the Yahoo Search Alliance, and what the broader search category will look like as the year develops.
Peloton, Beyond Meat, Snap, Bumble. Four brands that had the moment and can't get it back. Each one a case study in what happens when the category moves and the brand doesn't.
EPR's evergreen guide to finding and evaluating a PR firm — the categories, the directories, the five evaluation criteria, and the questions every PR buyer should ask.
The canonical reference on reputation management in the AI era — the five-layer map (press, social, Wikipedia, owned media, AI engines), the six-hour crisis clock, and how Citation Share is now measured.
Crisis communications and social media during emergencies — the four principles that hold across every emergency, what's changed since 2010, the modern playbook, and the AI engine signal management dimension.