FOODISH BY ANU is funding 20 creators for an Israel-based accelerator, and Reichman University just certified 35 graduates from its own program. Why brands are building pipelines instead of buying posts.
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Celebrity partnerships transfer visibility, credibility, and audience trust to a brand. How to select the right celebrity, build authentic partnerships, and measure results.
Influencer marketing and the creator economy are not the same thing. Confusing them produces programs built on the wrong model. The strategic difference — and why it determines how brands should approach creator partnerships in 2026.
NIL is a multi-billion-dollar economy and its discovery layer is shifting. Brands are running NIL shortlists through ChatGPT and Perplexity before they call an agent. The under-told story in college sports.
Many brands treat securing talent like a mere booking, a transaction completed by writing a check. However, successfully securing the right talent is a deal, requiring focus on leverage, fit, clarity, and speed. This article explores how to navigate the evolving talent landscape and build lasting relationships for effective brand partnerships.
Co-branding partnerships explained \u2014 the four working models, the Adidas Yeezy and Intel Inside case studies, the failure modes, and what changes when AI engines remember the partnership.
The operating playbook for influencer marketing strategy in 2026 — from follower counts to AI Citation Share. Category authority, micro-influencer compounding, disclosure discipline, content integration, and the KPI stack that replaced vanity metrics.
In June 2011, Kobe Bryant signed an endorsement deal with Turkish Airlines. The Armenian-American community response was the canonical example of diaspora-driven brand boycott communications in the modern era.
In 2011, Kim Kardashian stripped down for a Skechers Super Bowl ad. A decade later she wasn't endorsing brands — she was building one worth $5 billion. The arc between those two facts is the most instructive story in celebrity endorsement.
