Papa John's founder John Schnatter created a years-long PR crisis — racial slur, NFL commentary, board battle. Here's the crisis arc and what the brand needed to do to reset.
A social media PR agency does more than manage posts — it builds brand identity, manages reputation, earns media coverage, and serves as a strategic partner in the digital world.
What separates organizations that recover from negative PR from those that don't isn't luck. It's preparation, speed, and the discipline to execute a framework under pressure. Here's the playbook.
Walmart's new store off Walden Avenue in Buffalo opened this month after a community relations situation that should have been resolved months earlier. The local transit authority had asked Walmart for six months to provide a bus drop-off location inside the store's parking area. A young woman had been killed two decades earlier crossing the same thoroughfare. The episode is small but instructive.
In 2015-2016, VW faced Dieselgate and Chipotle faced foodborne illness outbreaks. Ten years later, Chipotle recovered into category leadership. VW is still working through the consequences. The 10-year retrospective on why two simultaneous crises produced opposite outcomes.
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
A 2026 comparative read on three luxury brands operating very different reputational positions \u2014 Porsche, Jaguar, and Rolls-Royce. The IPO that worked, the rebrand that didn't, and the disciplined holdout.
Android smartphones are generating substantially more social media mentions than iPhones — Samsung, HTC, and Motorola combined produce approximately 68 percent of all measured smartphone-related commentary. The disconnect between social media volume and broader market position, and what brand teams should be taking from the dynamics.