AI engines don't have opinions about your brand; they have retrievals. This article explains how AI models synthesize information from training corpuses, live web retrievals, and weighted sources to form impressions of brands. Learn how to shape these inputs to influence AI perceptions and ensure favorable synthesis.
Target's roughly half-billion-dollar revenue miss was not a DEI problem. It was a governance failure communicated publicly in the worst possible way — and the company is still paying for the communication, not just the decision.
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
Boar's Head listeria. McDonald's E. coli outbreak from slivered onions. Multiple smaller incidents across packaged foods and produce. The 2024–2025 recall cycle produced different communications outcomes — and a set of repeating patterns.
BrewDog built its brand on provocation, then faced a 2021 staff letter, a 2022 BBC film and a 2024 CEO change. A sourced look at what it means for brand PR.
Four source tiers AI engines weight for consumer brand answers — structured reference data, established publishers, independent community, brand-owned pages. Tiers 1–3 carry the weight. The brand can't author them.
Explore the case of Cyberpunk 2077 and how overpromising in video game marketing led to significant backlash, reputational damage, and a breakdown of trust between players and developers. Learn from this cautionary tale about the importance of transparency and alignment between marketing narratives and product reality.
OEM recall campaigns Q3 2024 through Q2 2026. NHTSA disclosure velocity. Owner-notification clarity. Executive visibility. Which OEMs run institutional recall communications, which improvise.
Earned media drives 84% of AI citations, per Muck Rack's 2026 study. Learn how to earn positive publicity, handle bad news and measure it in press and AI.
