Social Media PR & Social Media Strategy
Ronn Torossian on Social Media Crisis Communication Strategies
In today's interconnected world, social media has become a double-edged sword for businesses and organizations.
Tag
Brand reputation
Crisis PR & Crisis Communications
What 2020 Changed About Crisis PR — And What Stayed the Same
2020 compressed more crisis PR work into 12 months than most firms see in a decade. The rules didn't break — but the assumptions underneath them did. Here's what changed and what it means going forward.
Crisis PR & Crisis Communications
Schnatter and Papa Johns Working Toward Settlement Agreement
Papa John's founder John Schnatter created a years-long PR crisis — racial slur, NFL commentary, board battle. Here's the crisis arc and what the brand needed to do to reset.
Social Media PR & Social Media Strategy
What is a Social Media Public Relations Agency?
A social media PR agency does more than manage posts — it builds brand identity, manages reputation, earns media coverage, and serves as a strategic partner in the digital world.
Crisis PR & Crisis Communications
Handling Negative PR: How to Protect and Rebuild Your Reputation
What separates organizations that recover from negative PR from those that don't isn't luck. It's preparation, speed, and the discipline to execute a framework under pressure. Here's the playbook.
PR Insights & Public Relations Strategy
Walmart Diverts Possible PR Nightmare
When Walmart ignored months of requests from a local transit authority — and faced a community boycott — it was a preventable crisis that became a lesson in corporate listening.
Crisis PR & Crisis Communications
Terrible PR Year for Volkswagen and Chipotle
VW and Chipotle both faced catastrophic crises in the same year. One survived with its brand intact. The other is still paying for it. The difference was communications strategy — not the severity of the crisis.
PR Insights & Public Relations Strategy
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
Crisis PR & Crisis Communications
Crisis PR: How Volkswagen Might Rebuild
Volkswagen's emissions scandal hit 11 million cars and wiped out brand trust built over decades. Here's the crisis PR playbook VW deployed — and what a real rebuild actually requires.
Crisis PR & Crisis Communications
Volkswagen’s Four PR Firms & Their Ongoing Crisis
Eleven million vehicles, four PR firms, and a brand built over 50 years — all at stake. Here's how Volkswagen deployed crisis PR and what it would actually take to recover.