Budweiser Rebrands As America
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves...
Tagged: business
Crisis Management Done Wrong
Taking a look at the collapse of Chase Bank Kenya in early April offers information to those wanting to learn about PR crisis management in social media. A team of people at Odipo Dev...
McDonald’s Goes Fresh For Food
In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and...
The Ins and Outs of PR Today
Sard Verbinnen Negotiating to Sell 40% Ownership Sard Verbinnen & Company, a renowned PR firm founded in 1992 and specializing in mergers, acquisitions, and all things Wall Street is talking with Golden Gate Capital,...
Public Relations: Bridging the Gap between Professionals and Academics
For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience. This took the form of volunteer work, internships, apprenticeships, research projects,...
Cleveland Metroparks and Crisis PR
In the last several years Cleveland Metroparks and its CEO, Brian Zimmerman, have enlisted the help of Crisis PR specialists, Hennes Communications (formerly known as Hennes-Paynter Communications), spending less than $25K over those years...
WPP’s Revenue On The Rise & Miami Public Relations Acquisition
WPP reported double-digit revenue gains of 10.5 percent for 2016’s first quarter equaling approximately $4.5 billion. This is up from the first quarter in 2015, which totaled $4.2 billion including 5.1 percent revenue growth...
Public Relations – Meet Human Resources Management
Some argue that the public relations field ran its course and others insist PR continues to grow – yet PR is here to stay, and this is simply the new model of PR. Public...
What Value Is PepsiMoji’s Campaign?
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on...
Atlantic City – Moving Forward In Crisis
Atlantic City’s Mayor, Don Guardian, and the director of the Casino Reinvestment Development Authority (CRDA), John Palmieri, met this week with members of the Public Relations Council of Greater Atlantic City. The two spoke...
