When it comes to the branding of your organisation, it's important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is synonymous with the company and its values so changing it can have far-reaching repercussions.
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
Tesla is the EV default. The Roadster-to-Cybertruck product arc, the Supercharger network that locked in the category, the vertically integrated manufacturing system that compressed the cost curve, and the reason Tesla wins the EV query in AI retrieval across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.
It is a common knowledge that, in order to perform a sale, you have to address a need.
The 2013 Econsultancy/Lynchpin survey identified four barriers to measurement strategy: fragmented tech stack, talent shortage, marketing-IT silos, and vendor-dashboard reliance. Twelve years later, three are substantially addressed. The fourth migrated into the AI-engine measurement era. The 2026 measurement reality and the next frontier.
If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list with objectives must be put together. Generally speaking, the salesperson on the account has most of these responsibilities; he supervises the entire negotiations process and he needs to make sure that everything goes on smoothly.
According to the latest IPSOS study - Socialogue – Spain along with Italy and India are the countries with the lowest brand loyalty in the world.
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.