In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
The 2014 hidden-camera investigation that exposed unsanitary in-room glassware practices at four major U.S. hotel chains remains one of the most-cited hospitality crisis communications case studies. The four responses, what they signaled, the six-stage modern response framework, and what changes when AI engines now retain crisis narratives for 12-18 months.
How are companies boosting employee engagement? Facebook for example, is famous for its attempts to create a relaxing work space for their employees.
The biggest single boost a business can give itself right now is showing up inside the AI engines. More than a third of buyers start product research with AI, not Google.
In 2013 brands measured social health in Facebook fans. Tesla never bought one. The brand built an earned audience across X, YouTube, and owner communities that the engines now cite as the EV reference. The structural shift from paid-fan-acquisition to earned-citation.
Holiday season for most brands is a marketing question. For Uber it is a demand engineering question — how to communicate surge pricing during the highest-demand weeks of the year without alienating riders. The playbook, the 2014 crisis that defined it, and the 2026 evolution.
They say two heads are better than one, so why wouldn’t two companies be better than one? Expanding your public relations reach by partnering up with another company can often be incredibly beneficial to both parties. Also, it can possibly relieve some of the economic strain we’re all still feeling in these tough times.
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.