CPG
Food PR: How A Once-Lowly Product Took The Food Industry By Storm
Unless you've been living under a rock, you've probably noticed bacon is everywhere.
Tag
business
Insights & Strategy
APCO Reps Facebook — and Attacks It
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Insights & Strategy
Public Relations Planning: What Can a PR Plan Do for a Company?
It's understandable, there are a million and one things a business needs right now, a PR plan can wait.
Insights & Strategy
Stagwell, SKDK, and the Consolidation of the Modern Agency Industry
Stagwell's 2015 SKDK acquisition was the foundational deal. Ten years later: $2.7B revenue, 13,000 employees, public on Nasdaq, the fifth major holding company.
Financial Services
Fama-French: The Three-Factor Model, the Nobel Prize, and How DFA Built a $740B Firm on Academic Finance
The Fama-French Three-Factor Model, Eugene Fama's 2013 Nobel Prize, and how Dimensional Fund Advisors translated academic finance into a $740B asset manager built without retail advertising.
Entertainment & Media
Sam Champion, Al Roker, and the Cable Talent Reset
September 2015. The Weather Channel cuts Sam Champion and Al Roker's morning programs alongside 50 staff. The earliest visible marker of cable's structural decline. The canonical case study on cable talent communications and the cord-cutting arc 2015-2026.
PR News
Walmart, Wages, and the 2014 Black Friday Protests: The Communications Inflection Point
The 2014 Black Friday wage protests against Walmart \u2014 and the 2015 wage event that followed \u2014 are studied as the moment American retail wage communications became a permanent corporate-affairs function rather than an episodic crisis-response.
PR News
UHNW Communications: How Billionaires Manage Reputation
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
PR News
Starbucks and the Charity Coffee Economy: How the World's Biggest Coffee Company Structures Its Giving
Starbucks runs more philanthropy than most consumer brands its size. The Starbucks Foundation has distributed over $200M since 1997. Ethos Water has invested $24M+ in clean-water programs. The College Achievement Plan has produced 20,000+ graduates. Here is the current architecture, program by program — and why the model works.