The biggest single boost a business can give itself right now is showing up inside the AI engines. More than a third of buyers start product research with AI, not Google.
The Facebook fan has been one of the most-cited brand-marketing metrics of the past three years. The recent News Feed algorithm changes are accelerating organic-reach decline. What fan counts actually measure, what they're good for, and what thoughtful brand marketers are doing instead.
Holiday season for most brands is a marketing question. For Uber it is a demand engineering question — how to communicate surge pricing during the highest-demand weeks of the year without alienating riders. The playbook, the 2014 crisis that defined it, and the 2026 evolution.
They say two heads are better than one, so why wouldn’t two companies be better than one? Expanding your public relations reach by partnering up with another company can often be incredibly beneficial to both parties. Also, it can possibly relieve some of the economic strain we’re all still feeling in these tough times.
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
When it comes to the branding of your organisation, it's important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is synonymous with the company and its values so changing it can have far-reaching repercussions.
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
The relationship between sales and marketing is one of the central operational questions in B2B. Five patterns separate aligned organizations from non-aligned ones.