From the 2013 ConnecTV launch through Shazam, Realytics, FreeWheel, and the $33B Connected TV transformation — the full synced-TV and second-screen advertising history.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
Going international is a logistics problem dressed up as a marketing problem. The brands that do it well translate accurately, respect regulation, and read the culture — long before the launch.
The second screen — the smartphone in the viewer's hand during a TV broadcast — reshaped TV marketing. The behavior didn't die; the platform mix changed. What modern networks should understand about second-screen engagement.
Tesla, Apple, Netflix, Glossier, Liquid Death, Cloudflare, and Patagonia all run PR in-house — and won. The brands that fired their agencies, what they replaced them with, and what it means for the agency model.
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.