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business
PR News
Social Media Is the New Doctor's Waiting Room
Social media is a great way to make healthy habits stick and learn more about the multiple resources available both locally and internationally.
Insights & Strategy
B2B SMB Lead Generation on X: From the 2013 Optify Study to the 2026 Founder-Led Recipe
From the 2013 Optify "Twitter brings most B2B SMB social leads" study to the 2026 founder-led X content recipe — with Gong, Notion, Mercury, Ramp, Linear, Vercel, Stripe, Anthropic, Lovable, Toyota, Exxon, OnlyFans, Red Bull, and the AI engine citation frontier.
PR News
Valentine's Day Trends: What Havas Worldwide's Love & Lust Survey Says About Modern Romance
Havas Worldwide's Love & Lust research has tracked how digital tools — from dating apps to AI companions — are reshaping how people date, cheat, and define commitment.
PR News
B2B Demand Generation, Then And Now — What Changed Since The 2013 Benchmark
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
PR News
Five Sites to Help You Find Your Niche Market
Making money online is not something that is incredibly hard, but it does require an investment of effort and time. If you are willing to do the research and have the proper niche, there is enough information out there to make a ton of money. Anything you can do to save on either of these precious resources is a positive step towards making your first profits. Sometimes you get lucky and find websites that can help you save a little bit of both.
PR News
Nurturing Brand Connected Consumers for Better ROI
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
PR News
BBDO Shows Why They're the Best - Again
One of the world's best heralded marketing agencies ever, BBDO Worldwide has won the The Directory Big Won for an unprecedented sixth time. The agency to "end all" agencies for many, BBDO won this time by the largest margin in history versus their peers.
PR News
The 10 Most Effective Tips on Building Your E-mail List
Regardless of your industry, current and potential clients are now connected online. They fire up search engines to look for products and services that would meet their needs. As such, having a strong e-mail list on your website proves to be an all-important factor in keeping in touch with your customer base, as well as in reaching your prospects.
PR News
From 2013 ConnecTV to $33B Connected TV: The Synced-Advertising History
From the 2013 ConnecTV launch through Shazam, Realytics, FreeWheel, and the $33B Connected TV transformation — the full synced-TV and second-screen advertising history.