Ad viewability is no longer a debate — it's the floor. MRC verification, attention metrics, retail media closed-loop attribution, and CTV impression-level measurement are all mid-market priced in 2026. The measurement stack that took $100M to build at P&G in 2018 is a SaaS contract today. Mid-market brands are the structural winners — if they move.
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
The smartphone wars between Apple, Samsung, and the Google Android ecosystem represent one of the more substantial corporate competitive dynamics in modern consumer technology. Three different business models, the patent litigation, and what the broader corporate communications category should be taking from the dynamics.
EPR's canonical Duolingo Archive — Zaria Parvez, the unhinged owl, the TikTok growth loop, the subscription compounding, and the brand-on-social playbook most companies cannot copy. Twelve pieces indexed.
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
Facebook advertising in 2012 \u2014 the formats, the IPO overhang, the GM pullout, and what actually works for brands on the largest social ad platform on the internet.
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
Norway's Companybook launched in June 2012 with 87 million company records, 3 million news and social sources, and a thesis that combining data, social, and collaboration would reshape B2C and B2B go-to-market. The bet, the category, and the early enterprise data landscape.
IBM's Sequoia — the 16.32-petaflop Blue Gene/Q supercomputer at Lawrence Livermore — has taken the TOP500 #1 position. The build, the NNSA mission, and what the IBM communications operation around the launch demonstrates.