Heineken is one of the most AI-active beverage companies on the planet — embedding machine learning into brewing, distribution, sustainability, and trade marketing across 165+ breweries in 70+ countries. Inside the EverGreen strategy and Brew a Better World 2030.
Memorial Day is the split-screen American PR holiday — half discount blast, half genuine cause work. The campaigns that move reputation honor first and sell second.
Ogilvy Public Relations has introduced a new global behavior change practice, OgilvyEngage, which aims to achieve a triple bottom line: maximal profitability, employee health and social good.
The new service offers a consolidated view of a business' results for their marketing efforts and of their online reputation.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
What's the best social media platform for business?
Oreo is the best-selling cookie of the 21st century — a $4B+ Mondelez brand built on a learned ritual, a centennial PR playbook, and the 2013 Super Bowl tweet that founded real-time marketing.
Hiring for small businesses in 2026 — five structural shifts (remote/hybrid expanded talent radius, AI tools absorbing junior cognitive load, restructured compensation, digital candidate experience, founder visibility for passive flow) and seven tactics that compound (role definition, pipeline pre-need, AI in screening, AI fluency in hires, paid project work, offer analysis, onboarding infrastructure).
Internal communications is now external communications. Everything-PR's evergreen resource on how the strongest companies talk to their employees — and why the employee story is the company story.