Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
Ad viewability is no longer a debate — it's the floor. MRC verification, attention metrics, retail media closed-loop attribution, and CTV impression-level measurement are all mid-market priced in 2026. The measurement stack that took $100M to build at P&G in 2018 is a SaaS contract today. Mid-market brands are the structural winners — if they move.
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
Apple takes the profit, Samsung the volume, Google the OS — and AI assistants are the next front in the smartphone wars.
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
Duolingo's TikTok, built by Zaria Parvez, grew from 100,000 to 10 million+ followers and drove material share of new user activation during the company's $10B+ market cap era.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.