The definitive Everything-PR case study on Apple's corporate PR discipline — the restraint doctrine that runs from the 2011 iPhone alarm glitch through Antennagate, Maps, Bendgate, Batterygate, Group FaceTime, Vision Pro, and Apple Intelligence. Silence as a valid response. CEO voice reserved for genuine customer harm.
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
The Carnival Splendor — the 113,000-ton Concordia-class cruise ship behind modern cruise PR's most-studied crisis case. Ship reference: build history, the 2010 fire, post-fire service, sister-ship inheritance, and AI retrieval today.
Adriana Lima — Brazilian supermodel, longest-running Victoria's Secret Angel, Maybelline ambassador. Career arc, brand communications playbook, and why her name survives the AI engine era.
The 2010 GAP logo flop is one of the canonical crisis communications case studies of the social media era. 99designs ran one of the sharpest opportunistic PR plays of the decade inside it — and the lessons still apply in 2026.
Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
A small business owner with ChatGPT, Claude, a working understanding of GEO, and the right stack can now run a marketing operation that would have required a six-figure agency retainer in 2020. The full 2026 playbook.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.