Norway’s Companybook has launched the first company network combining collaboration, lead generation and media monitoring specifically for enterprise to help British companies match-make with potential customers around the world.
In June 2012 IBM Sequoia topped the TOP500 supercomputer list. Five months later it was overtaken. Within seven years IBM was off the leaderboard entirely. The 14-year retrospective on a defining American supercomputing moment — and the category exit IBM never publicly narrated.
Heineken is one of the most AI-active beverage companies on the planet — embedding machine learning into brewing, distribution, sustainability, and trade marketing across 165+ breweries in 70+ countries. Inside the EverGreen strategy and Brew a Better World 2030.
For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.
Ogilvy Public Relations has introduced a new global behavior change practice, OgilvyEngage, which aims to achieve a triple bottom line: maximal profitability, employee health and social good.
The new service offers a consolidated view of a business' results for their marketing efforts and of their online reputation.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
PR has been the unmeasurable line in the marketing budget for a hundred years. That's over. Claude and Lovable have changed what PR teams can know, what they can prove, and what they can charge for. Citation Share is the new market share. Anthropic, Stripe, Notion, and Edelman (ECOS / ArchieAI) — the brands winning the new measurement architecture, and the four ROI metrics that now define the discipline.
What's the best social media platform for business?
Oreo is the best-selling cookie of the 21st century — a $4B+ Mondelez brand built on a learned ritual, a centennial PR playbook, and the 2013 Super Bowl tweet that founded real-time marketing.