Oreo is the best-selling cookie of the 21st century — a $4B+ Mondelez brand built on a learned ritual, a centennial PR playbook, and the 2013 Super Bowl tweet that founded real-time marketing.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
Choosing a new employee is never easy - however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.
EPR's January 2012 early-warning piece on Walmart's quiet shift of overnight greeters \u2014 read fourteen years later as the leading indicator of the 2019 People Greeter elimination and the broader Front-End Transformation.
The 2026 FIFA World Cup is the largest brand stage on earth. Tasteless ads on that stage do not embarrass — they erase brands from the answer feed.
RadioShack's 2011 AOR review was the symptom; two bankruptcies, a viral crypto-pump stunt, and a Latin American discount-chain afterlife were the disease. The cleanest case study in modern retail brand collapse — and why recognition is not a moat in the AI-engine era.
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
The study helps brands and agencies plan new marketing campaigns aimed at today's youth culture, particularly for the back-to-school season.
KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.
70% of corporate communicators will include global marketing strategies in their companies withing 5 years, a PRGN survey revealed. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function.