Insights & Strategy
5 Ways to Get Your Brand Cited in ChatGPT This Quarter
Citation isn't a black box. Five concrete moves that drive measurable lift in 90 days.
Tag
ChatGPT
AI Communications
Three Bots. Three Jobs. One PR Team.
Three tools. Roughly the same price — about $20 a month each. Not the same tool. A team that picks one and stops leaves capability on the table. A team that buys all three for everyone wastes budget. The useful question isn't which is best. It's which does which job.
Financial Services
ChatGPT Reads Your Earnings Call. It Cuts the Caveats.
ChatGPT reads your earnings call. It cuts the caveats. The optimism asymmetry between AI summaries and the actual disclosure — and the credibility tax that follows.
Enterprise SaaS
HubSpot's Biggest Challenge Isn't Salesforce. It's ChatGPT.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Insights & Strategy
Google Bard vs ChatGPT: Here Are the Main Differences
Google Bard and ChatGPT represent one of the more substantial recent competitive dynamics in consumer AI. The PaLM 2 model, the GPT-3.5/GPT-4 foundation, the real-time web access difference, the ecosystem integration approaches, and what the broader technology communications category should be taking from the current AI chatbot landscape.
Technology
Limitations to ChatGPT: What Communications Teams Need to Know at Ten Weeks In
ChatGPT hit 100 million monthly users in January — the fastest consumer product adoption cycle on record. Ten weeks in, communications teams are already using it. The five limitations that matter, the two emerging faster than the discussion, and the disciplines to build now.
Content Marketing
What Content AI Engines Actually Cite in 2026: A Field Guide for Marketers
Most brand content is not cited by the AI engines. Across 50,000 pages tested in 2026, only 14% appear in retrieval responses from ChatGPT, Claude, Gemini, or Perplexity. The 14% that get cited share five attributes.
Marketing
Tech Upgrades for Productivity: The AI-Native Stack That Actually Moves PR and Marketing Output in 2026
Productivity stack for PR and marketing in 2026 — ChatGPT Enterprise, Claude for Work, Microsoft 365 Copilot, Notion AI, Granola, Otter.ai, Loom, Zapier, n8n. The four-layer AI-native stack that drives 25-40% time savings.
Generative Engine Optimization (GEO)
Using Google's Advanced Search Operators for SEO
Google advanced search operators remain one of the more useful tools for SEO research and broader digital marketing analysis. The site:, inurl:, intitle:, allintext:, and filetype: operators, how SEO researchers use them, and what the broader digital marketing category should be taking from the operator-based research approach.