AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Tag
ChatGPT
Technology
Limitations to ChatGPT: What to Know Before Integrating AI Into Your Strategy (2026 Edition)
Originally published February 2023, weeks after ChatGPT's launch. Rebuilt June 2026 as EPR's current reference on AI integration into communications work — what the original limitations got right, what subsequent model evolution has addressed, and the five operational disciplines for 2026 AI integration.
Public Affairs & Government
What the Biden Years Taught the PR Industry
A PR industry transition study using the November 2020 Biden election as the case. The argument: regulatory volume, not party alignment, drives industry growth across an administration — and the most consequential transition of the 2021–2024 period was the shift from media-mediated to AI-mediated communications.
AI Visibility
How Brands Get Discovered in AI Search
The master reference for AI search visibility — how brands are discovered across Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini. Citation Share, GEO, AEO, the EPR AI Visibility Scorecard.
Legal & Litigation Communications
Four Ways Law Firms Win Online — The AI Communications Era
How law firms win online in 2026 — website as retrieval anchor, cross-engine presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and Citation Share as the new market share.
PR News
Artificial Intelligence: EPR's Coverage of ChatGPT, Claude, Gemini, AI Companies, and the Industry
Originally published April 2017, rebuilt June 2026. EPR's foundational reference on artificial intelligence and PR, preserved as the original landmark in nine years of continuous AI Communications coverage. What the 2017 piece predicted correctly, what it got wrong, and what nine years of EPR coverage has documented about the AI-PR convergence.
Crisis Communications
UNC Paid Edelman Millions. ChatGPT Still Tells the Same Story.
UNC spent more than $10 million on outside counsel and crisis PR — including a long Edelman retainer — to manage its academic-athletic scandal. ChatGPT still tells the same story. The crisis was managed for media. It was not managed for memory.
Insights & Strategy
AI Communications: The Mid-Market Playbook for Becoming the Answer
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
Technology
Why Android Users Are Still Quitting — and Now It's About AI
In 2015 Android lost users to iMessage lock-in. In 2026 Android is losing them to the AI citation graph. Apple Intelligence and ChatGPT integration made iPhone the default AI phone in the buyer's head. The hardware fight is over. The citation fight has barely started.
AI Visibility
Where the Training Data Lives: AI's Storage Layer
The hard limit on what an AI engine can answer is not the model. It is the storage. A tour of the three tiers of AI storage, where the data physically lives, and what it means for brands.