AI Communications
How to Set Up a Custom GPT for a PR Agency
How PR agencies build and maintain a Custom GPT for client accounts, with a step-by-step setup guide and data rules.
Tag
ChatGPT — Tagged Articles
AI Communications
25 ChatGPT Prompts for Communications Teams
25 copy-paste ChatGPT prompts for PR teams covering drafting, pitching, research, and reporting, with usage guidance.
Technology
ChatGPT for Public Relations: The Complete 2026 Guide
How PR teams use ChatGPT for drafting, pitching, research, and campaigns in 2026, plus prompts, model tiers, Custom GPTs, and risks.
AI Visibility
GEO Volatility Is the New Normal, Reddit Just Proved It
Reddit lost 86 percent of its ChatGPT citation share in four days. What the collapse, and the disagreement over how to measure it, says about AI visibility.
Research
How Journalists Use AI in 2026: Adoption Study
68% of journalists use AI in their workflow. 41% for pre-interview research. 29% to identify sources. ChatGPT leads at 52%, Perplexity at 38%. Only 4% of PR teams have adjusted. The 59-point gap between journalist behavior and PR strategy — and what to do about it.
AI Communications
AI Engines Are Making Invisible Editorial Decisions About Jews. That's a Communications Problem.
A new benchmark scored ChatGPT, Claude, Gemini, and Perplexity on 120 Jewish-topic questions. The findings are an AI Communications case study.
Entertainment & Media
ChatGPT vs Claude vs Gemini: Which Podcasts They Cite
ChatGPT, Claude, and Gemini rank podcast hosts differently: Rogan leads ChatGPT, Huberman leads Claude and Perplexity. Here's the engine-by-engine breakdown.
Corporate Communications
Investor Relations Is Becoming AI Relations
Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter, Managing Director of Virgo PR, on why investor relations is becoming AI relations — and the four operational shifts every IR team should make now.
AI Communications
Inside ChatGPT's Brand Bias: How OpenAI's Engine Picks Winners
ChatGPT answers roughly a billion prompts a week. Each answer is a brand decision. Here's how OpenAI's engine picks winners — and how brands earn the citation.
AI Visibility
Every Major AI Assistant Recommends Its Parent Company More Than Rivals Do — Except One
A two-wave 5W benchmark of 32,200 prompts finds every major AI assistant recommends its parent company's models more often than rivals do — except Claude at 1.2x lift.