68% of journalists use AI in their workflow. 41% for pre-interview research. 29% to identify sources. ChatGPT leads at 52%, Perplexity at 38%. Only 4% of PR teams have adjusted. The 59-point gap between journalist behavior and PR strategy — and what to do about it.
A new benchmark scored ChatGPT, Claude, Gemini, and Perplexity on 120 Jewish-topic questions. The findings are an AI Communications case study.
The five AI engines don't agree on which podcasts matter most. Rogan ranks #1 on ChatGPT but #5 on Claude. Huberman ranks #1 on Perplexity but #3 on Google AI. Engine-specific strategy is the future of podcast sponsorship ROI.
Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter, Managing Director of Virgo PR, on why investor relations is becoming AI relations — and the four operational shifts every IR team should make now.
ChatGPT answers roughly a billion prompts a week. Each answer is a brand decision. Here's how OpenAI's engine picks winners — and how brands earn the citation.
A two-wave 5W benchmark of 32,200 prompts finds every major AI assistant recommends its parent company's models more often than rivals do — except Claude at 1.2x lift.
French research lab Occurrence published the first granular Citation Share dataset across six AI engines. ChatGPT pulls 32% from brand-owned sources. Claude pulls 17%. The gap is the story.
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.
