Media training updated for 2026 — the three new rules for AI-era spokesperson preparation, why the permanent citation record changes what every spokesperson must do before going on the record, and what to add to every prep session.
A growing share of buyers begin product research inside ChatGPT, not Google. The reply is the destination. The brand is either inside it — or invisible.
Vogue named the trend. Sephora moved the unit. Reddit decided if it was worth the money. In 2026, ChatGPT runs beauty discovery — and the retrieval graph beauty marketers should be staring at every morning.
Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
The narrative war has shifted from traditional media to AI models. This article explores how AI engines, like ChatGPT, define Hamas and argues for the inclusion of legal records and victim perspectives in shaping these definitions, highlighting a new battleground in the information war.
Reputation management traditionally focused on Google search results. Today, brands face three distinct surfaces: the Google SERP, AI Overviews, and standalone AI tools like ChatGPT. Each requires a different strategy. This article explores why a single approach is no longer effective and outlines a complete reputation management strategy for the AI era.
AI Visibility is your brand's share of the answer in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The metric is Citation Share. A definitive guide to the discipline.
Inside the communications operation that turned a research lab into the company defining a category.
The pet category is a $158 billion U.S. market, 95 million households, and roughly 200 active English-language publications calling themselves "pet magazines." Print circulation rankings, Domain Authority scores, and "Top 45" listicles do not predict which of those outlets actual
The question shows up in nearly every brand strategy meeting now: how do we get ChatGPT to mention us? The honest answer is more useful than the marketing-pitch version. Here is what the available evidence supports about how citations get made and what communications teams can ac