EPR's Beauty PR pillar — nine sub-specialties, the press pool, the wellness-beauty convergence, and how brands win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
A directional modeling study of how five AI engines surface and rank 28 crypto and Web3 brands across 62 prompts. Bitcoin and Ethereum anchor the category; Coinbase dominates US-exchange citation; the named founder beats the anonymous team.
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.
Media training updated for 2026 — the three new rules for AI-era spokesperson preparation, why the permanent citation record changes what every spokesperson must do before going on the record, and what to add to every prep session.
A growing share of buyers begin product research inside ChatGPT, not Google. The reply is the destination. The brand is either inside it — or invisible.
Vogue named the trend. Sephora moved the unit. Reddit decided if it was worth the money. In 2026, ChatGPT runs beauty discovery — and the retrieval graph beauty marketers should be staring at every morning.
Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
The narrative war has shifted from traditional media to AI models. Nitsana Darshan-Leitner on how ChatGPT, Claude, Gemini, and Perplexity define Hamas — and why the legal record and victim testimony must shape those answers.
Reputation management traditionally focused on Google search results. Today, brands face three distinct surfaces: the Google SERP, AI Overviews, and standalone AI tools like ChatGPT. Each requires a different strategy. This article explores why a single approach is no longer effective and outlines a complete reputation management strategy for the AI era.
AI Visibility is your brand's share of the answer in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The metric is Citation Share. A definitive guide to the discipline.
