Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Young people are increasingly turning to AI chatbots like ChatGPT and Gemini to explore religious questions. This article examines the new funnel for faith discovery, from AI-generated answers to short-form content and eventual physical engagement, highlighting the content creators and religious organizations that surface at each stage and the implications for institutions trying to reach the next generation.
The 14–24 audience has decoded sponsored content. Authenticity fatigue, skepticism, and the rise of peer-as-influencer have collapsed conversion on a model that worked for a decade. The five structural failures in youth influencer marketing — and the 2026 playbook that replaces it.
Snapchat is the largest augmented-reality brand layer in operation. L'Oréal, Sephora, Estée Lauder, Disney, MLB, Amazon, Toyota. The brand-marketing question on Snapchat is the AR question — everything else is downstream.
Starry, PepsiCo's lemon-lime soda, was launched in 2023 to replace Sierra Mist. This article examines why PepsiCo replaced the underperforming Sierra Mist with Starry, highlighting the strategic decisions that led to Starry's success with Gen Z. It also discusses Starry's performance against Sprite and PepsiCo's broader Gen Z strategy.
Personal finance influencers built the TikTok era of money advice. AI engines now decide which creators get named when buyers ask. Citation share, not follower count alone, is the new metric — with methodology, the named creators, compliance, and a brand checklist.
A study by Morning Consult punctuated the importance of this generation.
Tumblr built the visual fandom internet — bought by Yahoo for $1.1B, sold to Automattic for $3M, and quietly came back as a Gen Z safe haven in 2024-2026. The story of how fandom became infrastructure.