Food & Beverage
Sinless Vodka Cocktails' Dating Sindex Exposes Gen Z's Sins
Sinless Vodka Cocktails' Dating Sindex reveals Gen Z ghosts, roster-keeps and love bombs more than Millennials, per new Wakefield Research survey data.
Tag
Gen Z — Tagged Articles
Social Media
GEN Z DOESN'T TRAVEL LIKE YOU
Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Consumer Brands & Retail
Starry Soda: Why PepsiCo Replaced Sierra Mist for Gen Z
Starry is PepsiCo's lemon-lime soda, launched in January 2023 to replace Sierra Mist. See the share data, the Gen Z playbook and what brands can learn.
Technology
Snapchat: The Gen Z & AR Distribution Layer
Snapchat reaches 75% of all 13–34s in the US and Western Europe, carries 443M daily active users, and runs the largest consumer AR platform on the internet — the Gen Z and AR distribution layer, HUB 16 on the EPR Platform Authority Graph.