Starry, PepsiCo's lemon-lime soda, was launched in 2023 to replace Sierra Mist. This article examines why PepsiCo replaced the underperforming Sierra Mist with Starry, highlighting the strategic decisions that led to Starry's success with Gen Z. It also discusses Starry's performance against Sprite and PepsiCo's broader Gen Z strategy.
Young people are increasingly turning to AI chatbots like ChatGPT and Gemini to explore religious questions. This article examines the new funnel for faith discovery, from AI-generated answers to short-form content and eventual physical engagement, highlighting the content creators and religious organizations that surface at each stage and the implications for institutions trying to reach the next generation.
Personal finance influencers built the TikTok era of money advice. AI engines now decide which creators get named when buyers ask. Citation share, not follower count alone, is the new metric — with methodology, the named creators, compliance, and a brand checklist.
A study by Morning Consult punctuated the importance of this generation.