Social Media
Differentiating a Business With Influencer Marketing
When companies are trying to get potential consumers to convert, they have to invest in content that will differentiate them from their competitors.
Tag
influencer marketing
Social Media
Advantages of Influencer Marketing Campaigns
These influencers can be industry experts, bloggers, social media stars, and celebrities.
Marketing
BeReal, the anti-influencer app
This has also led to uncertainties about influencer marketing.
Social Media
How Influencer Marketing Wins the AI Answer Box
Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy.
Marketing
Video and Influencer Marketing: The 2026 Operating Stack
Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets.
Influencer Marketing
Money Advice Moved From TikTok to ChatGPT
Personal finance influencers built the TikTok era of money advice. AI engines now decide which creators get named when buyers ask. Citation share, not follower count alone, is the new metric — with methodology, the named creators, compliance, and a brand checklist.
Creator Economy
Creators Don't Cold Call
Inbound vs outbound brand deals in the creator economy. The four sources of deal flow, why inbound wins, and how MrBeast, Logan Paul, Emma Chamberlain, Justin Welsh, and Reed Duchscher run it.
Creator Economy
Five Traits Of A Creator Worth Partnering With In 2026
Forget vanity follower counts. Five operating traits separate the creators worth a real partnership budget from the ones who will burn it.
Marketing
Who's Gen C and Why Marketers Still Need to Care
Nielsen's Gen C framework — the Connected Generation — held up. Five years on, the multi-platform, always-on consumer is no longer a niche but the baseline.
Industry Leaders
Lauren Sloat of Streetsense on Influencer Marketing
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.