Australian content marketing — Aesop, Bonds, Lorna Jane, Cotton On, and Bellroy — and the editorial discipline that lets small-market brands compete with much larger international competitors.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
Paid social advertising is in structural decline. CACs are up, targeting precision is down, ROAS has fallen for three consecutive years. What's replacing it: creators, community, Reddit, AI recommendation engines, and a different measurement stack.
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
McCann Truth Central's twelve truths about social media describe consumer behavior. Ten complementary truths describe what brands and PR practitioners need to understand about operating on social platforms in the current landscape.
User-generated content has evolved from an emerging signal in 2010 to primary infrastructure for modern brand marketing — the sixteen-year evolution, the six-discipline modern playbook, and the integration with the AI Communications layer.
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.
Marketers, agency people, and brand teams have a social media conference calendar to keep up with. A guide to the main events.
Joe Rogan averages 11M listeners. MrBeast has 400M subscribers and a $5B holding company. Alex Cooper, Emma Chamberlain, Dude Perfect — five creators with audiences larger than most metro dailies, and the trust to match.