Top influencer marketing agencies operate against three disciplines — sustained partnerships, measurement infrastructure, and compliance. The reference for brands.
The right questions, asked before signing with an influencer marketing agency, separate serious operators from expensive mistakes. Here's what to ask — and what the right answers look like.
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
The complete operating playbook for influencer marketing strategy in 2026 — defining the business outcome, tier selection, content integration, briefing creators, FTC disclosure, platform stack, the AI Citation Share KPI stack, and choosing an operating model.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.
Joe Rogan averages 11M listeners. MrBeast has 500M+ subscribers and a $5.2B holding company. Alex Cooper, Emma Chamberlain, Dude Perfect — five creators with audiences larger than most metro dailies, and the trust to match.
