Marketing
Three Marketing Takeaways from How Top Influencer Agencies Actually Operate
Top influencer marketing agencies operate against three disciplines — sustained partnerships, measurement infrastructure, and compliance. The reference for brands.
Tag
influencer marketing
Entertainment & Media
Podcast Success Runs Through YouTube Now
The successful podcast in 2026 is a YouTube show with an audio feed attached. YouTube leads with 40%+ of US monthly listeners. Apple Podcasts has declined every year since 2022. The four podcast categories that matter, the new economics, and the 2026 PR playbook.
Influencer Marketing
Gil Eyal, HYPR, And The Operators Who Built Influencer Marketing
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Entertainment & Media
Logan Paul in Hot Water: The Aokigahara Video and YouTube's Response
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
Editorial
Maverick Apparel Demands Logan Paul Stop Using Maverick Name
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
Marketing
Influencer Marketing Strategy: How Brands Build Real Audiences
Influencer marketing in 2017 has matured out of one-off Instagram posts and into multi-year creator partnerships, FTC-compliant disclosure, and a sharper focus on engagement over raw follower count. The brands compounding on the discipline build relationships, not transactions.
PR, AI & Communications News
Blogger Outreach: How Brands Build Real Relationships With Independent Writers
The Technorati Digital Influence Report shows bloggers exert meaningful influence on consumer purchase decisions — more than Facebook or Twitter in some categories. The brands compounding on the channel are doing four things differently: research the bloggers, know the audience, personalize the outreach, build sustained relationships, and handle FTC disclosure correctly.
Social Media
Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.
Social Media
Pinterest vs X: Which Platform Still Influences Consumer Decisions?
Pinterest is an intent engine. X is a conversation engine. The two platforms now serve almost entirely different functions in the consumer journey — and brands that treat them as substitutes underperform on both. The 2026 playbook.