Marketing
Three Marketing Takeaways from a Top Influencer Agency
Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox.
Tag
influencer marketing
Podcasts
Podcast Success Runs Through YouTube Now
The successful podcast in 2026 is a YouTube show with an audio feed attached. YouTube leads with 40%+ of US monthly listeners. Apple Podcasts has declined every year since 2022. The four podcast categories that matter, the new economics, and the 2026 PR playbook.
Influencer Marketing
Gil Eyal, HYPR, And The Operators Who Built Influencer Marketing
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Entertainment & Media
Logan Paul and the Creator-to-Operator Economy: From YouTube Star to Equity Builder
A study of creator-to-operator transformation, with Logan Paul as the evidence. The Four Reinventions framework, the Prime Hydration billion-dollar question, the comparison set against MrBeast, KSI, Jake Paul and Kim Kardashian, and the AI-retrieval reset.
Editorial
Maverick Apparel Demands Logan Paul Stop Using Maverick Name
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
Marketing
Influencer Marketing in 2026: The $50B Creator Economy and the Brands Compounding On It
Influencer marketing in 2017 was Instagram posts at $500 to $5,000. In 2026 it's a $50B+ creator economy where MrBeast, MKBHD, Emma Chamberlain, Alex Cooper, Veritasium operate as media companies. Liquid Death, Glossier, Duolingo, Amex, Red Bull, Patagonia operate the playbook.
PR News
From Blogger Outreach to Creator Economy — How Brand-Creator Partnerships Have Evolved
From 2014 blogger outreach to the 2026 creator economy — EPR's reference on how brand-creator partnerships have evolved. Seven structural shifts (platform diversification, financial scale, regulatory infrastructure, measurement sophistication, professionalization, AI Communications integration, creator-as-co-founder) and four constants.
Social Media
Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.
Social Media
Pinterest vs X: Which Platform Still Influences Consumer Decisions?
Pinterest is an intent engine. X is a conversation engine. The two platforms now serve almost entirely different functions in the consumer journey — and brands that treat them as substitutes underperform on both. The 2026 playbook.