Social Media
Facebook and Civic Tech: The Voter Registration Bet
Washington's July 2012 Facebook voter registration launch was the first state-level civic-tech integration. Meta has since helped 4-4.5M Americans register per cycle.
Tag
microsoft
PR, AI & Communications News
Microsoft Launches Kinect: The $500M Bet on Controller-Free Gaming
Microsoft launched Kinect today — the motion-sensing peripheral positioned as the next major interface shift in gaming and the strategic counter to the Wii. Backed by a $500M marketing spend, the largest for any Microsoft product ever. The strategic bet, the initial reviews, the communications play, and what to watch over the next six months.
Technology
The Top Technology Communicators of 2010
Katie Cotton at Apple, Frank Shaw at Microsoft, Rachel Whetstone at Google, Jon Iwata at IBM, Elliot Schrage at Facebook — the technology communicators doing the most consequential work in 2010.
PR, AI & Communications News
Facebook Open Graph: How Meta Built the Social Web
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
PR, AI & Communications News
Microsoft's Mobile Strategy: The Windows Mobile Challenge
Microsoft's mobile strategy has been producing one of the more substantial recent technology industry communications challenges. The Windows Mobile competitive pressure, the broader smartphone category dynamics under iPhone and Android, and the upcoming Mobile World Congress announcements expected this month.
Social Media
LinkedIn Interface Changes
Professional social networking site LinkedIn has undergone a few interface changes, aiming to make the navigation of its site easier for end users. The recent navigation simplification, profile presentation updates, and broader interface modifications across the LinkedIn platform.
Social Media
Bill Gates on Twitter to X: The Longest-Running Founder Voice and the $200 Billion Sunset
Bill Gates joined Twitter in January 2010. In May 2025 he committed virtually all his $100B wealth to the Gates Foundation by 2045. The longest-running founder voice in business.
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.