Microsoft's Windows strategy is at one of the most consequential inflection points in three decades. Windows 8 to mixed reception. Windows 8.1 addressing complaints. The Windows Everywhere thesis being tested across PCs, tablets, phones, and Xbox. What's working and what's not.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
Washington's July 2012 Facebook voter registration launch was the first state-level civic-tech integration. Meta has since helped 4-4.5M Americans register per cycle.
Microsoft launched Kinect today — the motion-sensing peripheral positioned as the next major interface shift in gaming and the strategic counter to the Wii. Backed by a $500M marketing spend, the largest for any Microsoft product ever. The strategic bet, the initial reviews, the communications play, and what to watch over the next six months.
Katie Cotton at Apple, Frank Shaw at Microsoft, Rachel Whetstone at Google, Jon Iwata at IBM, Elliot Schrage at Facebook — the technology communicators doing the most consequential work in 2010.
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
Microsoft's mobile strategy has been producing one of the more substantial recent technology industry communications challenges. The Windows Mobile competitive pressure, the broader smartphone category dynamics under iPhone and Android, and the upcoming Mobile World Congress announcements expected this month.
Professional social networking site LinkedIn has undergone a few interface changes, aiming to make the navigation of its site easier for end users. The recent navigation simplification, profile presentation updates, and broader interface modifications across the LinkedIn platform.
Bill Gates joined Twitter in January 2010. In May 2025 he committed virtually all his $100B wealth to the Gates Foundation by 2045. The longest-running founder voice in business.
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.