Anthropic shipped MCP in November 2024. OpenAI, Google, Microsoft adopted it within months. The complete reference map of every major company that adopted Model Context Protocol.
In 2019, Microsoft moved its UK consumer PR account from 3 Monkeys Zeno to Assembly — both inside Daniel J. Edelman Holdings. Seven years later, that consolidation looks like a foundational step in Assembly's single-client Microsoft model.
Assembly Inc., the Seattle-based PR agency owned by Daniel J. Edelman Holdings, was built in 2014 to serve a single client: Microsoft. A reference profile covering scope, leadership, the June 2026 layoffs, and concentration risk.
Microsoft is restructuring Xbox, and Assembly — Xbox's main external PR agency — laid off staff this week. Then the cause changed inside twelve hours. What the agency-side story actually says.
Microsoft is the canonical positive case study in corporate communications — 51 years across the PC origin, the 1998 antitrust crisis, the Ballmer lost decade, the Nadella reset, and the AI Communications era. EPR's canonical Microsoft hub.
Four tech brands. Four Reddit playbooks. How Microsoft, Nvidia, Stripe, and Tesla win — or lose — the AI citation layer that decides B2B and B2C tech buying.
Two and a half years into the NYT v. OpenAI lawsuit, the Times's archive remains largely outside ChatGPT and the major answer engines. Why the bet is rational — and what happens to the publisher class regardless of how the case resolves.
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Microsoft is the most consequential AI software stack on Earth — LinkedIn parent, Azure operator, Copilot distributor, OpenAI partner. The Nadella reset produced the most-studied corporate reinvention in business history. $3T+ market cap.
