The communications professionals inside AI labs, the alignment researchers who shape what systems say, and the safety evaluators who audit them. Lane 7 of the AI Communications 100 — the people doing the most novel communications work in the industry.
Two and a half years into the NYT v. OpenAI lawsuit, the Times's archive remains largely outside ChatGPT and the major answer engines. Why the bet is rational — and what happens to the publisher class regardless of how the case resolves.
Microsoft went from a $300B market cap and antitrust hangover in 2014 to over $3 trillion in 2024. The product strategy explains some of it. The communications operation explains the rest — and rebuilt itself across ten distinct disciplines. The working case for full-stack corporate communications.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Internal communications failures are rarely the absence of effort. They are design failures. Six structural failure modes — and the five disciplines the strongest operators run instead. Microsoft, Netflix, and the 2026 additions to the discipline including AI-generated content authenticity risk and employee social-media presence as reputation infrastructure.
GitHub's MCP server is the unavoidable integration. Every coding agent uses it. The implementation is solid but conservative on scope. EPR ranks GitHub the category leader for developer tool MCP servers.
Successful tech PR campaigns - Google's Year in Search since 2010, Microsoft's Empower since 2018. Strategic storytelling, brand values, sustained media partnerships. The 2026 tech PR playbook in the AI-citation era.
The model is the crisis. The complaints are receipts. Microsoft, Amazon, Google, Nintendo — four companies, $9 trillion in market cap, one employment model, same recurring labor-reputation crisis.
Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped the public image of Microsoft for more than three decades and built the modern playbook for technology public relations.
Public relations crises and scandals are and will remain plentiful.