Airfoil Public Relations downsizes and relocates after losing the Microsoft Enterprise account — 20% of revenue. Four new client wins, office moves in Michigan and Northern California, and CEO Lisa Vallee-Smith on the rebuild.
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped Microsoft's public image for three decades and built the modern playbook for technology public relations.
Five corporate reinventions in motion — Netflix, Microsoft, IBM, Adobe, Nvidia. Each is happening from strength, not crisis. Each is disappointing the market in the short term. Each is producing early signals that the strategic logic will compound. What ties them together and what brand teams should take from the cases.
Reputation Institute's ranking of the top companies by reputation, and why five of them — Google, Microsoft, Disney, BMW, Apple — are the case studies worth studying for how reputation architecture actually gets built.
Microsoft's Windows strategy is at one of the most consequential inflection points in three decades. Windows 8 to mixed reception. Windows 8.1 addressing complaints. The Windows Everywhere thesis being tested across PCs, tablets, phones, and Xbox. What's working and what's not.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
Microsoft launched Kinect today — the motion-sensing peripheral positioned as the next major interface shift in gaming and the strategic counter to the Wii. Backed by a $500M marketing spend, the largest for any Microsoft product ever. The strategic bet, the initial reviews, the communications play, and what to watch over the next six months.
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.
