
The PR of Taking a Stand: The Four Questions to Answer First
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.

There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.

The CDC wrote the modern federal crisis communications playbook. The five CERC principles, how the framework was built, the pre-pandemic record across anthrax/SARS/H1N1/Ebola, the COVID-19 stress test, and the rebuild.

The Milo Yiannopoulos arc is the cleanest media case study in how a provocateur business model collapses when the contributor crosses a line the platform cannot absorb.

Arabica futures are crashing. Smucker is raising prices for the fourth time since June 2024. The driver is not beans. It is tariffs.

Breaking a record in sports is a marketing event as much as an athletic one. The teams and athletes who handle it well turn a moment of performance into years of commercial value.

Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.

When people want a go-to example of an unreliable source, Wikipedia is near the top of the list.

Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.

From the January 2017 Twitter anti-bullying announcement through NetzDG, the UK Online Safety Act, EU DSA, Meta Teen Accounts, the TAKE IT DOWN Act, and Anthropic's Constitutional AI — the platform anti-bullying policy case file.

Every administration change in DC produces a hiring cycle. PR firms scout government offices for the operators leaving agencies — communications directors, press secretaries, policy aides — and the corp comm seats they fill.