Insights & Strategy
Britain's Calorie War: What Food Brands Are Up Against
Sugar tax, HFSS ad bans, mandatory calorie labels. Britain is the preview market for the next decade of food brand communications.
Tag
communications
Insights & Strategy
Eastport Holdings: On The Hunt To Buy Marketing Communications & PR Firms
Eastport Holdings — Memphis-based acquirer hunting PR, marketing, media, and advertising firms. The buy-and-build roll-up playbook in communications M&A.
Insights & Strategy
Essential Metrics to Measure Success
To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation.
Insights & Strategy
Martin Shkreli: The Canonical Crisis Communications Case Study
Pharma Bro, Daraprim ($13.50 to $750), Wu-Tang Clan album, Twitter ban, 2017 conviction, 2018 seven-year sentence, 2022 release, 2022 FTC lifetime pharma ban. The Shkreli arc as a canonical reputation case study.
Crisis Communications
How Meg Whitman Killed the 2017 Uber CEO Rumor — and Who Actually Got the Job
HPE CEO Meg Whitman publicly killed the Uber CEO rumor July 27, 2017 via tweet. 30 days later Dara Khosrowshahi (Expedia) got the job. The 37-day succession crisis, the named candidates (Whitman, Immelt, Bain, Mayer, Staggs), and the 9-year compounding outcome for each.
PR Firms & Communications Agencies
The Fort Worth Transportation Authority's 2017 PR RFP and the 2019 Trinity Metro Rebrand
The Fort Worth Transportation Authority's July 25, 2017 PR RFP foreshadowed the February 19, 2019 Trinity Metro rebrand and the January 10, 2019 launch of the $1.034 billion TEXRail commuter rail. The RFP, the rebrand, the broader US transit-agency PR landscape, and the AI engine layer.
Entertainment & Media
Al Jazeera Under Siege: The Qatar Blockade and the Demand to Shut the Network Down
Al Jazeera is under siege at home. Saudi Arabia, the UAE, Bahrain, and Egypt have imposed a blockade on Qatar and demanded the network's closure. Qatar refused. The demand list, the alliances, and the counter-pressure track running against the platforms.
PR, AI & Communications News
Texas Governor Takes Heat Over Shooting Journalists Comments
Sometimes things said in jest a relative few years ago could get you in hot water these days.
Insights & Strategy
The Munoz Chairman Vote: Inside United's 2017 Board Response
April 4, 2017: United shareholders voted against re-electing Oscar Munoz as chairman — three weeks after the Dr. David Dao dragging incident on Flight 3411. The board's calculation, what Munoz's first-statement failure cost, and how Scott Kirby rebuilt United from the 2017 floor.
Editorial
Airlines: Crisis Communications
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.