Eastport Holdings: PR and Marketing Roll-Up Profile

Eastport Holdings is a Memphis-based holding company that buys public relations, marketing, media and advertising firms under a buy-and-build model. Acquired agencies keep their independence, leaders and client relationships, and gain shared access to specialists in digital strategy, media, search and brand strategy. Bubba Patton is co-founder and CEO. The portfolio includes Fahlgren Mortine, Mindstream Media, Asher Agency and Bluetext.

What are the key facts about Eastport Holdings?

Eastport Holdings is an independent marketing services holding company headquartered in Memphis, Tennessee.

How does the Eastport Holdings buy-and-build model work?

Eastport Holdings acquires agencies and lets each one keep its independence, leadership and client relationships. In return, each agency gains access to shared specialists in digital strategy, media, search, programmatic, social, experiential activation, research and brand strategy. A standalone boutique typically cannot afford that bench on its own.

Who leads Eastport Holdings?

Bubba Patton is co-founder and CEO of Eastport Holdings, with more than 30 years in media and advertising and a record as an active acquirer and organic-growth operator. He also serves as CEO of AdStaff Media, where he was previously president.

Jeff Presley, co-founder and CFO, has partnered with Patton across multiple ventures and leads finance, investment and media-placement strategy across the portfolio. Matt Wilson, President and COO, spent 10 years at J. Walter Thompson before moving into ownership and senior operating roles.

Which agencies does Eastport Holdings own?

Eastport Holdings owns agencies in media buying, creative, digital and multicultural marketing across the U.S., South America and Canada.

Agency	Focus	Notes
AdStaff Media	Media buying	Six locations
Asher Agency	Advertising	Nine locations
BFG	Creative agency	Three locations
BLR / Further	Advertising	Two locations
Digital Addix	Media analytics and business intelligence	San Diego
Fivehundred Degrees Studio	Retail and restaurant branding	Two locations
Fahlgren Mortine	Integrated marketing and PR	Acquisition completed February 2018
Marc USA	Marketing	Four locations
Marca Miami	Hispanic and Latin American marketing	Miami
Mindstream Media	Digital and strategic media	Seven locations; merged with EdgeCore; named Saira Habash Chief Media Officer in 2025
Omni	Retail advertising	Nine locations
SBC Advertising	Advertising	Three locations
Southwest Media Group	360-degree media solutions	Dallas
Ten35	Culture and multicultural marketing	Two locations
Yellow 7	Digital	Texas
Bluetext	Brand and digital marketing	Washington, D.C.; a more recent addition to the roster

What services and industries does the portfolio cover?

The Eastport Holdings portfolio offers brand strategy, PR, multicultural marketing, TV and radio, visual merchandising, website and mobile app design, franchise development and event marketing. Clients span retail, healthcare, CPG, travel and tourism, restaurant, hospitality, finance, government, insurance, education and telecommunications.