The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
The AI Workflow Editor is an editorial role that defines and maintains the quality standard for AI-assisted communications work, ensuring factual accuracy, consistent voice, and proper attribution. This role is crucial due to the universal need for editing AI-generated content and the importance of a consistent quality bar.
Forecasting any function five years out is an exercise in confident speculation. The communications function specifically has been changing fast enough that 2030 is genuinely uncertain — many of the technologies, channels, and operating models that will be standard then are visib
The mining communications landscape has evolved significantly by 2026, driven by energy transition, M&A, and ESG pressures. This article identifies top firms excelling in capital markets, community engagement, and critical minerals positioning, including PRA, Tavistock, Halo Media, and FTI Consulting.
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
This guide identifies the 25 best PR podcasts operating in 2026, organized by the kind of listener they serve best, from seasoned professionals to crisis-focused practitioners.
The communications industry spends a lot of time worrying about external trust — public trust in business, employee trust in employers, audience trust in news media. The discussions are useful and the data behind them is real. The discussions also dance around an internal version
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
Evaluations of AI performance in communications teams should focus on outcomes—such as output quality, time saved, AI visibility, and adherence to controls—rather than mere activity metrics like prompt usage or hours logged. Regular, quarterly assessments are recommended to track trends and ensure the operating model is effective.
A working reference vocabulary for communications and reputation practitioners — 15 terms from Earned Media to Corporate Narrative. Each entry covers definition, origin, distinction from adjacent terms, the practitioner example, and why the term still matters in 2026.