A crisis communication plan is a strategic framework that outlines how an organization will respond during and after a critical event. This article provides a 24-hour template to help companies control the narrative and protect their reputation during a crisis.
The PR industry spent twenty years training specialists. The market rewarded operators instead. One of the most important communications executives of the last decade may be someone the public barely recognizes.
The first time a CEO asks a chief communications officer "do we show up in ChatGPT," the conversation that follows reveals more about the comms function than the question itself. The question is increasingly being asked. The answers vary in quality, in part because the discipline
The DEA's Schedule III reclassification is the most consequential federal cannabis policy event since the modern legal industry began. The communications work that follows from it is correspondingly material.
Why the world's luxury hospitality and fashion brands are now real estate developers — and what that means for the communications work around the fastest-growing luxury real estate category.
How Compass, Anywhere, Douglas Elliman, and the broader U.S. residential brokerage tier are competing for the top-producing agents who actually move the revenue.
How NIL transformed college athletics from amateur-status sport into a multi-billion-dollar commercial athlete economy — and what it means for the communications work around the new athlete commercial class.
How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.
2023–2026 has produced the most editorially active creative leadership reshuffle in modern fashion history. What the cycle means for the houses, the directors, and the communications work around the transitions themselves.