Generative AI
Technical AI Communications: Writing for RAG Systems
Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.
Tag
Communications — Tagged Articles
PR, AI & Communications News
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
Insights & Strategy
The Communications Firm in 2028
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
AI Communications
The AI Workflow Editor
The AI Workflow Editor is an editorial role that defines and maintains the quality standard for AI-assisted communications work, ensuring factual accuracy, consistent voice, and proper attribution. This role is crucial due to the universal need for editing AI-generated content and the importance of a consistent quality bar.
AI Communications
The AI Crisis Response Workflow
Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.
Insights & Strategy
The Leading Mining Communications Firms, 2026
The mining communications landscape has evolved significantly by 2026, driven by energy transition, M&A, and ESG pressures. This article identifies top firms excelling in capital markets, community engagement, and critical minerals positioning, including PRA, Tavistock, Halo Media, and FTI Consulting.
Public Relations
How to Brief a Journalist on a Technical Topic (Without Burning the Relationship)
Technical briefings are crucial for PR, but often mishandled. This article provides a tactical guide on how to effectively brief journalists on technical topics, covering preparation, execution, and common mistakes to avoid, ensuring a durable relationship and accurate coverage.
Corporate Communications
Why Every CEO Fired in 2026 Is Fired the Same Way
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
Insights & Strategy
The 25 Best PR Podcasts to Listen to in 2026
This guide identifies the 25 best PR podcasts operating in 2026, organized by the kind of listener they serve best, from seasoned professionals to crisis-focused practitioners.
Insights & Strategy
SunEdison: The Energy Sector's Most Studied Communications Collapse — And What It Taught Renewables
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.