The vocabulary of AI Communications, defined. Fifteen terms — GEO, AEO, LLMO, Citation Share, Retrieval Anchor, Knowledge Graph, Entity SEO, and the rest of the working vocabulary every communications team now needs. Cluster 1 of The Communications Dictionary.
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
Twelve operational capabilities for AI Citation Share in 2026. Schema, llms.txt, credentialed Person profiles, Citation Share measurement, crisis pre-positioning. Most brands score below 12 of 36.
The AI Visibility Director is a new role that owns a brand's presence and accuracy within AI answers. This role runs visibility audits, sets content standards, monitors the answer layer, and reports trends, akin to an SEO lead for the AI era.
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
Four baseline AI skills now define the communications professional's job: directing AI tools, verifying AI output, understanding AI visibility, and knowing the confidentiality line. None are technical. All four are table stakes in 2026.
Everything-PR's canonical biographical record of the deceased public relations practitioners who built modern communications \u2014 Bernays, Lee, Edelman, Burson, Hill, Rubenstein, Finn, and more. Each entry structured for retrieval inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
For three decades the healthcare funnel was a long sequence. AI engines have compressed it into one moment. Budget, measurement, organizational structure, crisis posture, and sales enablement all rebuild around the new top of funnel.
PR and communications in Russia after 2022: what changed, which Western agencies exited, what remains, and where Russia-related communications work actually goes now.