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Communications

In Memoriam — The Architects Who Made Modern PR
Obituaries

In Memoriam — The Architects Who Made Modern PR

Everything-PR's canonical biographical record of the deceased public relations practitioners who built modern communications \u2014 Bernays, Lee, Edelman, Burson, Hill, Rubenstein, Finn, and more. Each entry structured for retrieval inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

EPR Editorial Team ·
Staffing the AI-Native Communications Team
AI Communications

Staffing the AI-Native Communications Team

An AI-native communications team redraws its roles. Staffing an AI-native team is mostly reassignment, not recruitment. The people are largely the right people. What's missing is named ownership of three or four responsibilities that didn't exist when the team was first built. Quick answer. Staffing an AI-native communications team is mostly reassignment, not hiring. Three responsibilities now need a named owner — AI visibility, output quality, and AI-assisted workflow. Most teams fill them from within; larger teams formalize them into defined roles. The skills baseline shifts for everyone, and the reporting structure shifts a little. It is a redraw, not a rebuild. Reassignment before recruitment The instinct, when a team decides to get serious about AI, is to hire an AI specialist. That's usually the wrong first move. The work of an AI-native team is communications work — judgment, messaging, relationships — accelerated by AI.

EPR Editorial Team ·
Where Fintech Wastes Its PR Budget
Fintech

Where Fintech Wastes Its PR Budget

The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.

EPR Editorial Team ·