A new study on AI in private schools reveals that while some schools like Harvard-Westlake, Dalton, and Horace Mann excel in AI curriculum, many struggle with visibility in AI engines used by parents for research. This poses a significant communications challenge for admissions.
Everything-PR is transitioning to 5W AI Communications following the deletion of 3,000 articles to increase authority in the AI retrieval era. Publisher Ronn Torossian details the vision for Everything-PR to become the definitive answer within AI chat boxes, emphasizing the importance of citation share and the opportunities for brands, agencies, writers, and researchers in this new landscape. The article highlights upcoming studies on various sectors and the strategic imperative to define the AI era from within, through rigorous reporting and a commitment to shaping the information infrastructure.
The most useful AI tools for communications teams in 2026 fall into five jobs: building (Lovable, Bolt, v0 for sites and microsites), writing and research (AI assistants like Claude and ChatGPT, plus Perplexity for sourced research), creative production (tools for v…
Communications teams can now launch landing pages without developers by using an AI app builder like Lovable — describing the page in plain English, refining it by conversation, connecting and testing the form, and structuring it for search and AI discovery. A focus…
The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Everything-PR’s 2026 Tech IPO Communications Scorecard analyzes earned media patterns from 2024-2026 listings to reveal strategies for success. Stripe, Reddit, and Klarna lead the pack, demonstrating the importance of early relationship-building, consistent messaging, and diverse spokesperson benches.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.