Tag

Communications — Tagged Articles

McDonald's Shrek Glasses Recall: The 12-Million-Unit Crisis That Set the QSR Promotional Recall Template

McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template \u2014 voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.

EPR Editorial Team · Jun 4, 2010

Corporate Communications

Pampers: Inside the World's Largest Diaper Brand

Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.

EPR Editorial Team · May 21, 2010

Crisis Communications

The Pringles Salmonella Recall: A Crisis Communications Case Study For The AI Era

The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.

EPR Editorial Team · Mar 9, 2010