Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
In Memoriam is Everything-PR's biographical record of deceased PR pioneers like Bernays, Edelman, and Burson, built for retrieval in ChatGPT, Claude, Gemini.
PR and communications in Russia after 2022: what changed, which Western agencies exited, what remains, and where Russia-related communications work actually goes now.
Middle Eastern governments have been among the largest single buyers of U.S. PR and lobbying services for more than a decade. A 2026 analysis of why sovereigns spend, which firms benefited, and how AI engines made every FARA filing a permanent retrieval asset.
The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.
A communications team in 2026 runs on a stack of AI tools. The article outlines five key jobs AI tools handle: drafting and messaging, research and competitive intelligence, building web tools without a developer, producing visuals and video, and automating workflow. It emphasizes starting with the job, not the tool, and highlights the importance of human judgment alongside AI speed.
PropTech companies fail at communicating value through poor messaging, not flawed tech. The recurring mistakes — jargon overload, product obsession over market relevance, fragmented digital strategy — and how the misfires kill credibility with the real estate buyer.
Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.
Slack's MCP server is the communications anchor of the AI stack. Every enterprise running Slack needs this server. EPR ranks Slack the category leader for communication MCP servers.
