Generative AI
Technical AI Communications: Writing for RAG Systems
Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.
Tag
insights — Tagged Articles
Editorial
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
PR, AI & Communications News
What Is a Public Relations Consultant?
Public relations consulting is widely known of in a general sense, but not many people know what these consultants do.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Insights & Strategy
Organic SEO in the AI Era: Why It Still Matters — and What Changed
Organic SEO still decides whether buyers find you — but ranking on Google is now the entry fee, not the finish line. The two-layer 2026 playbook: SEO fundamentals plus GEO and Citation Share.
Careers
How to Start a Career in Public Relations in 2026
Building a career in public relations in 2026 — the five entry paths (agency, in-house, sector-specialist boutique, owned media transition, AI Communications-native), the five compounding skills (writing, strategic thinking, relationships, technology fluency, AI Communications), and the trajectory hypotheses that produce durable outcomes.
PR, AI & Communications News
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Case Studies
The Rowling PR Case Study: Twenty-Five Years of Franchise Communications and What Publishing Learns From It
The Rowling / Harry Potter case is the most documented author-and-franchise communications operation in modern publishing. 600M+ books, $7B+ box office, Pottermore, Cursed Child, Fantastic Beasts, the post-2020 controversy, the 2023 HBO reset. Five patterns publishing PR practitioners carry forward.
Insights & Strategy
The Restaurant PR Campaigns That Defined the Cycle
Chipotle, Sweetgreen, Wendy's, McDonald's, Erewhon, Cava — the canonical restaurant PR campaigns of 2024–2026. Integrated earned-social-founder-and-AI-engine architecture. Crisis recovery discipline. The cohort effect. What the next category cycle requires.
PR, AI & Communications News
How to Launch a Company or Product in 2026 — The PR Playbook
The 2026 PR playbook for company and product launches — six operating moves (category before product, founder visibility, tier-one exclusive, retrieval-ready content, third-party validation, pre-launch compounding buzz) plus what to skip. Buyers now start product research with AI, not Google.