Insights & Strategy
The B2B Public Relations Playbook
Even when all of these three needs have differing interests, a good PR professional can balance between them.
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PR insights
Insights & Strategy
Why Branding Is Essential to PR in 2026: What Glossier and Patagonia Teach
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Insights & Strategy
Eleven of the World's Leading Brands — and What the AI Engines Now Repeat About Them
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers.
Insights & Strategy
Reputation & PR Of Police Officers
What should police officers do to improve their reputations nationwide?.
Insights & Strategy
Southwest's Crisis Comms Playbook — and What Airlines Now Owe the AI Layer
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
Insights & Strategy
5 Food & Beverage Brands Steadily Losing Ground
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Insights & Strategy
Public Relations in Marketing
However, public relations should always be an important part of any business' marketing strategy.
Insights & Strategy
Internal Communications: 4 Steps to an Effective Communication Strategy
Lack of an effective internal communications strategy limits an organization's ability to tap motivated employee teams. The four-step strategy framework — audit, plan, execute, measure.