Insights & Strategy
Is Public Relations Worthwhile?
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they're making progress and that they're being successful.
Tag
PR insights
Insights & Strategy
Bread & Butter: Winning in Food, Drink & Travel
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.
Editorial
Brand Messaging Pivots Under Crisis: The Playbook
Every brand faces a moment where its operating environment shifts faster than its messaging — pandemic, recession, regulatory shock, supply disruption. The five-stage pivot architecture, anchored by LVMH, Anheuser-Busch, Ford, GM, RxAir, and Tito's.
Insights & Strategy
Which 2021 PR Predictions Were Right? A 2026 Retrospective
2021 PR predictions, graded five years later. Sponsored content, email, B2B influencers — right. Live streaming — half right. Niche influencers — wrong. What 2021 missed: AI answer engines.
Insights & Strategy
Equality at a Major Intersection
Most alarming was that more than 25% of women polled said they were considering decelerating their careers and even stepping out totally.
Insights & Strategy
Why Google Reviews Matter in 2026: The New Citation Surface for AI Engines
Reviews used to feed Google's local pack. Now they feed AI Overview, Gemini, ChatGPT, Claude, and Perplexity answers about whether a brand is reputable. The retrieval economics of Google Reviews, Reddit, Trustpilot, Yelp, and BBB in 2026.
Insights & Strategy
Generating New Leads With PR
Horseshoe magnet attracting new leads in a target, 3d conceptual image for illustraton of lead generation.
Insights & Strategy
Keys To Communicating During Covid-19
Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency.
Insights & Strategy
PR Protection in the Era of “Fake News”
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet.