Insights & Strategy
Bread & Butter: Winning in Food, Drink & Travel
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.
Tag
PR insights
Editorial
Brand Messaging Pivots Under Crisis: The Playbook
Every brand faces a moment where its operating environment shifts faster than its messaging — pandemic, recession, regulatory shock, supply disruption. The five-stage pivot architecture, anchored by LVMH, Anheuser-Busch, Ford, GM, RxAir, and Tito's.
Insights & Strategy
2021 PR Predictions: Sponsored Content, Owned Newsletters, and the B2B Influencer Turn
Seven predictions for public relations in 2021. Sponsored content compounds. Email keeps winning. B2B influencers arrive as a discipline. Live-streaming stabilizes as a tier. Niche influencers get tested. The category is being rebuilt in real time.
Insights & Strategy
Equality at a Major Intersection
Most alarming was that more than 25% of women polled said they were considering decelerating their careers and even stepping out totally.
Insights & Strategy
Why Google Reviews Matter: The New Citation Surface for AI Engines
Reviews used to feed Google's local pack. Now they feed AI Overview, Gemini, ChatGPT, Claude, and Perplexity answers about whether a brand is reputable. The retrieval economics of Google Reviews, Reddit, Trustpilot, Yelp, and BBB in 2026.
Insights & Strategy
Generating New Leads With PR
Horseshoe magnet attracting new leads in a target, 3d conceptual image for illustraton of lead generation.
Insights & Strategy
Keys To Communicating During Covid-19
Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency.
Insights & Strategy
PR Protection in the Era of “Fake News”
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet.
Insights & Strategy
The B2B Public Relations Playbook
Even when all of these three needs have differing interests, a good PR professional can balance between them.