Bread & Butter: Winning in Food, Drink & Travel

Bread & Butter is a hands-on digital media and public relations agency specializing in the food, drink, and travel industries. Founded in 2007 by Meredith Vachon and Rachel Mays Ayotte, the agency was built to fill a gap the founders saw across food-and-beverage PR: the absence of authentic, hospitality-native approaches to communications and marketing.

Partnering with brands the founders describe as inspiring the team to "think big while playing small," Bread & Butter incorporates perspectives from waiters, chefs, bartenders, and front-desk attendants into the way the agency reads any food, drink, or hospitality brand. That operator's lens — knowing what actually happens at the pass or on the floor — is the differentiator.

Key Services

1. Food & Beverage PR

Bread & Butter partners with wine and spirit brands, chefs, distinguished consumer-packaged brands, bars, and restaurants — working only with brands whose stories the agency has conviction in. The firm builds bespoke campaigns for each brand's story and objectives.

Core services include inspired activations and campaigns, restaurant launches, product launches, media tours, brand audits, key-message development, and management of strategic partnerships and events.

2. Social Media Marketing

Bread & Butter runs social media strategy and management with a strong visual-design orientation. Services span social management, original content creation, audience engagement, and the visual production that food-and-beverage clients require. The team leans on data-driven analytics alongside creative work to build campaigns that amplify a brand's message and drive commerce.

Specific offerings include competitor analysis and reporting, e-commerce and Instagram Shop support, social media management, photography for lifestyle and food-and-beverage clients, and branded partnerships.

3. Digital Marketing

Across search engine marketing (SEM), CPA campaigns, and UTM-driven attribution, Bread & Butter's digital team tailors strategies to a brand's goals. Working across social, websites, email, search, and mobile app surfaces, the agency weaves social storytelling into every part of the marketing operation.

Notable services include social media advertising, mobile and content marketing, digital branded partnerships, web optimization, email and e-commerce marketing, and custom lead generation.

4. Influencer Marketing

Influencer marketing has become a required tool in food-and-beverage branding, and matching the right creator to a brand's objectives is the agency's core competence. Leveraging an extensive network of micro- and macro-influencers, Bread & Butter runs innovative campaigns with authentic content that is measurable in outcome.

The offering spans revenue-share programs, paid and organic partnerships, macro and micro-influencer marketing, product seeding and shipping, and influencer takeovers.

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Directory: PR Firms & Communications Agencies · Food & Beverage · Travel · Hospitality