Editorial
What Your Vision Statement Actually Communicates
Most vision statements are useless. Patagonia, Tesla, SpaceX, Microsoft, Disney — the vision statements that work, why, and the three tests they pass.
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insights
PR, AI & Communications News
Sexual Harassment in Tech: The Crisis Comms Playbook That Worked
When sexual harassment allegations hit venture capital in 2017, the industry's reputation response became a case study in crisis management. Here's what worked—and what every comms team should know.
Crisis Communications
Flint Becomes a Criminal Case: Manslaughter Charges, Snyder, and What the Courts Did Next
15 state and local officials charged. Two attorneys general from two parties. Zero senior convictions. The Flint criminal case is the largest public-corruption prosecution in Michigan history — and the most thoroughly dismantled.
Entertainment & Media
Al Jazeera Under Siege: The Qatar Blockade and the Demand to Shut the Network Down
Al Jazeera is under siege at home. Saudi Arabia, the UAE, Bahrain, and Egypt have imposed a blockade on Qatar and demanded the network's closure. Qatar refused. The demand list, the alliances, and the counter-pressure track running against the platforms.
Social Media
Public Relations on Instagram: What the Platform Actually Rewards
Instagram operates as six distinct sub-products under one identity — the Feed, Stories, Reels, Shopping, DMs, and Threads. Each carries different communications dynamics, different creator economics, and different retrieval substrate. Treating the platform as a single surface is the most common PR mistake.
Food & Beverage
Biz Pizza PR Campaigns of Pizza Hut, Papa John’s and Dominos
The three largest American pizza chains — Domino's, Papa John's, and Pizza Hut — have run some of the most consequential consumer brand campaigns and produced some of the most-cited crisis case studies in modern QSR. The verified PR record through 2026: the Pizza Turnaround, Anyware, Emergency Pizza, Pinpoint Delivery, the Schnatter ouster, Shaq, Papa Bowls, the Big New Yorker, and the AI visibility layer that compounds them.
Corporate Communications
Home Depot CFO Takes a Stand for Women in Business
Carol Tomé continues to substantially take a stand for broader women in business considerations across multiple categories. The substantial Home Depot CFO leadership, the substantial Home Depot tenure since 1995, the substantial finance leadership positioning, the substantial corporate executive positioning, and the broader women in business advocacy.
Crisis Communications
Creating a Crisis Communications Plan for Pharma
The pharma crisis communications playbook: FDA recalls, DOJ investigations, manufacturing failures, pricing scandals, executive misconduct, the regulatory architecture, the seven-layer response, and the five-to-fifteen-year recovery phase.
PR, AI & Communications News
Hanford Tunnel Collapse: The Nuclear-Industry Crisis Communications Case
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
Editorial
Millennials Want More from their Experience - Can You Deliver?
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.